Green Apple Flooring

07/12/2015

FSC calls to COP21 governments: “Take action on forests!”
In the run-up to the 21th UN Climate Change Conference (COP 21), FSC France has prepared a manifesto calling on the attending governments to take firm and effective decisions concerning the world’s forests. FSC International is proud to endorse this manifesto, which demands clear and transparent commitments to ambitious reductions in CO2 emissions which include the forestry and land-use sectors.

19/11/2015

16/11/2015

UK Government confirms FSC continues to meet Public Procurement Criteria for Timber
The UK Government’s Central Point of Expertise on Timber (CPET) has found that the FSC certification scheme continues to meet the criteria for the United Kingdom’s Timber Procurement Policy (TPP). This means UK public sector buyers and suppliers can continue to use FSC certification to meet the necessary standards for both legality and sustainability when purchasing timber.

28/10/2015

The Forest Stewardship Council US was honored to be invited to submit an article for the series, which also included contributions from leaders such as Melinda Gates, Former New York Mayor Michael Bloomberg, Sir Richard Branson and Mark Ruffalo.

Corey Brinkema, President of FSC-US, submitted a column appropriately titled, "Forests For All Forever,” highlighting FSC as a model for responsible consumption tied to Sustainable Development Goal #12. With household consumption driving 60 percent of economic activity globally, Corey suggests that FSC offers a path forward to balance society’s needs with responsible, long-term management of the world’s resources.

23/10/2015

Autumn is here!

22/10/2015

New WWF research shows that investing in achieving Forest Stewardship Council (FSC) certification can increase profits for certain forest operations.
The sound of a cork popping out of a bottle often signals celebration. And for cork producer ANSUB (Associação dos Produtores Florestais do Vale do Sado), there’s good reason to celebrate.
ANSUB is one of the largest and oldest forest producers associations in Portugal. Like thousands of people in the Mediterranean, its members depend on cork as a vital source of income. Some of them have found that FSC certification has given them a competitive edge in the market place and helped attain a price premium – while also ensuring that cork continues to serve local communities and that the unique landscapes where it grows are protected.

19/10/2015

Can the Largest Trees in the World be Saved by Cloning?
When the 165-foot-tall bald cypress called the Senator burned down three years ago in a county park north of Orlando, Fla., where it had grown for more than 3,500 years, there was outrage.

“I had parents who recalled going to see the Senator with their grandparents, and their grandparents had been there with their grandparents,” Jim Duby, program manager for Seminole County park, told Smithsonian Magazine.

Like the Senator, National Champion trees—a term coined in 1940 for the biggest tree of each tree species in the United States—are revered. What would happen if the 826 trees on the list met an end like the Senator?

The Archangel Ancient Tree Archive is cloning Champion trees and other trees of note, like trees near Mount Vernon and Monticello, with the hope that these trees will effectively never die, according to Smithsonian.

The group has a list of around 100 iconic trees around the world from which they would like to collect young shoots. The shoots are taken to its facility in Copemish, Mich., and “planted” in a test tube to allow the seedlings to grow.

14/10/2015

In the past 20 years, FSC has become a well-trusted and established brand in sectors and markets around the world. With our new branding we plan to extend our reach by targeting consumers directly.

“The success of FSC has always depended on consumer awareness and demand for FSC certified products. We have relied on our partners and certificate holders to spread the message of FSC on our behalf, and their success has been remarkable. But, we have also listened to their calls for more effective tools and materials that could inspire their customers to choose FSC – an identity that would connect with consumers and be memorable in the retail space. We believe the new branding and marketing toolkit will help them do this,” said Kim Carstensen, Director General of FSC

13/10/2015

Today, FSC is the world’s strongest forest certification system, in terms of global reach, robustness of certification criteria and number of businesses involved in the system.
Over 180 million hectares of forests are FSC certified, including more than half of the forest area in the UK. Around 300 million cubic meters of FSC certified wood are harvested every year, constituting 16.6% of the global industrial roundwood market, and 8% of the global fuelwood and industrial roundwood market.

05/10/2015

In Real Homes magazine this month, our Viscount oak flooring appears in a feature on a fabulous kitchen!