Freda Lilly - Designer of Pattern

Freda Lilly - Designer of Pattern Freda Lilly is a UK surface pattern designer creating story-led designs inspired by memory, emotion and everyday magic. Enquiries: [email protected]

My work blends whimsy with calm, designed for interiors, textiles and thoughtful spaces. Hello lovely, I’m Freda Lilly. Artist, Illustrator and quiet emotional world builder. My work lives somewhere between pattern, memory and feeling. I use colour and drawing as a way to slow things down and make sense of the world when it feels too loud. I came to art through necessity. After years of living wit

h undiagnosed CPTSD, drawing became a calm place i could return to again and again. What began as a private way to cope slowly grew into something i could share. Today my work moves across illustration, pattern and storytelling. Each piece is made gently and with intention. I think of it less as decoration and more as atmosphere. Something to live with rather than simply look at. Freda Lilly is a soft space for sensitive people. For thoughtful interiors. For anyone who feels deeply and wants to feel at home in what surrounds them. If something here resonates with you, i’m really glad you found it.

💛 Freda Lilly

26/06/2026

I turn 41 in a few days and something has shifted.

I used to look at bold patterns and think "I could never." Now I look at them and think "when and where."
That is what getting older has given me. Not less care about what people think. More certainty about what I actually love.

Hibiscus Dreams is from the Forbidden Forest collection. Deep teal ground, magenta hibiscus blooms, golden leaf detail. It is bold and it is intentional and it is absolutely not garish. There is a difference and that difference is confidence.

Available on Spoonflower now. Link in comments.
Are you a bold pattern person or does it still take courage? I would genuinely love to know.

https://www.spoonflower.com/en/wallpaper/20943418-hibiscus-dreams-by-freda_lilly

Something a little different today.On Sunday I published the first proper post on my new Substack, Drawn from Memory. It...
25/06/2026

Something a little different today.

On Sunday I published the first proper post on my new Substack, Drawn from Memory. It is called Granddad's Tomatoes and it is about my grandad - Grandpa Bri, his greenhouse, his runner beans and the garden that was the safest place I ever knew as a child.

It is also about this design. And about what happens when you turn a memory into something you can put on a wall.
I wrote it as honestly as I could. It is completely free to read. Link in comments.

Let me know what you think? Did i do the memory Justice?

There is something very full circle about this design. My mum Lillian, the Lilly in Freda Lilly, has always loved lilies...
24/06/2026

There is something very full circle about this design.

My mum Lillian, the Lilly in Freda Lilly, has always loved lilies. She loved them so much she named her debut restaurant after them. And this summer, for the first time, lilies are about to bloom in my own garden.

So I drew them. As you do. And then I gave them leopard spots, because a plain lily felt like it was not quite living its best life. Meet Lilly Doe from the Wilderkind collection. A hand drawn leopard print lily on the most beautiful blush ground. Named for my mum. Drawn with love.

Available now at fredalilly.com, link in comments.

Something new launched this week and I wanted to share it with you properly.I have started a Substack called Drawn from ...
23/06/2026

Something new launched this week and I wanted to share it with you properly.
I have started a Substack called Drawn from Memory.

Every Sunday I will show up with something true; the story behind a design, where a memory came from, what it means to have it living on someone else's wall. And sometimes something more personal. About growing up. About the healing. About what survival looks like when it is not cinematic.

I have CPTSD and a brain like a sieve. Drawing the memories keeps them. Writing them down keeps them longer. This is me doing both.

The first post goes live this Sunday. It is about my grandad, his greenhouse and the safest place I have ever been.
It is completely free to subscribe. Link in comments.

https://hannahfredalilly.substack.com/

22/06/2026

Meadow Monday, and a little reminder that comfort is not just for winter. 🤍

Crochet Kindness came from my love of the crochet blankets passed down through families, the ones draped over sofas and tucked around shoulders on poorly days. I wanted to capture that feeling of being wrapped up and cared for, all year round.

Because comfort is not seasonal. We need it in January and just as much on a grey June day like the ones we have been having. Soft dove blue, hand drawn lacework, the gentle rhythm of a stitch repeated with love.
Part of my Woolly Wobbles collection, exclusive to Spoonflower.

What does comfort look like for you right now?

21/06/2026

Remembered Realm Sunday, and this one is for my grandad.

My grandpa Bri grew blackberries, blackcurrants and elderflower in his long thin garden and turned them into homemade wine, perfected patiently over years. Berry Grimpante is my way of keeping that memory climbing.

Summer berries in heirloom blues, trailing up a vertical stripe like fruit on a cane. Part of my Porcelain Petals collection.
He is gone, and so is the garden, but the memory keeps growing. One day I will have my own edible garden, with grandchildren allowed to raid the canes just as I was.

What did your grandparents grow?

20/06/2026

Self Talk Saturday. 💪

Some weeks the juggle is a lot. Mental health, family, a growing business, all asking for pieces of me at once. There are days it honestly feels like pushing a heavy sled uphill.

What helps me is not a big dramatic fix. It is breaking the day into small, achievable pieces. One task, then the next. And it almost always starts at the gym, because moving my body clears my mind enough to face everything else.

The sled does not move all at once. It moves one push at a time. And so do I.

What helps you get through your day? I would love to know.

Forbidden Friday, and given the June we are having, this one feels right. 🐸☔All this rain has me appreciating my rainy d...
19/06/2026

Forbidden Friday, and given the June we are having, this one feels right. 🐸☔

All this rain has me appreciating my rainy day designs more than ever. Frolicking Frogs is my love letter to wet weather and the joy of not minding it. A troupe of cheerful little frogs twirling through the drizzle with their heart covered parasols, blushing and entirely unbothered by the downpour.

From my Forbidden Realm, where designs get to be bold, playful and a little bit silly. Every frog drawn by hand.
For anyone who finds the magic on a puddle jumping friday.

https://www.patterned.com/art/frolicking-frogs-asib5

18/06/2026

Theatre Thursday, and this week a favourite returns to the spotlight.

Fantasy Fields is a hand drawn patchwork of the British countryside at harvest. Rolling hills in gold and ochre, corduroy furrows, little flocks of sheep, a barn, a cottage with ivy climbing its walls. The kind of view that makes your shoulders drop on a long drive home.

Every field, every tree, every tiny sheep drawn by hand. Part of my Envisage Voyage collection, available to license on Patternbank.

https://patternbank.com/FredaLilly/designs/317457903-fantasy-fields-envisage-voyage-collection

17/06/2026

Wishborne in Oak, and what a difference a colourway makes. 🤎

Same drifting seedhead design as my soft blush Wishborne, but dressed in deep earthy oak it becomes something else entirely. Where the blush whispers, the oak speaks.

Those little floating seeds have always been about wishes and letting go, but on this rich brown ground they feel rooted too, as though the wishes have found somewhere to land.

Part of my Wilderkind collection. Shown on wallpaper, fabric and even a market day dress, because the beauty of a seedhead is that it travels.

Start with a feeling, leave with a story.

https://www.fredalilly.com/collections/wilderkind

Address

Brighton And Hove

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 4:30pm
Saturday 10am - 3pm

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