HOOD Radical design movement HOOD

Is a collective that believes in the transformative power of architecture and design. Founded by Alana Madden and Ninnie Yeo.

HOOD exists to interrogate the status quo, to initiate radical change and to chart new design territory through our creative process. Unfettered by traditions of spatial production, HOOD’s methodology is informed by revolutionary and progressive tactics, proposing alternatives to the restrictive conventions of architecture and design. No Man’s Land

Gender and sexuality have always been prominent

issues in our lives, reflected in our cultural interests, social groups and beliefs. HOOD believes that without an equal platform to begin from, it is impossible to embark on what should be a natural trajectory of individual artistic vision. The launch of our debut event ‘No Man’s Land’ (NML) will function as a critical interrogation into the institutionalised patriarchal system that underpins current Architecture and Design practice. Our goal is to develop an inclusive gender-neutral approach to these creative fields that will allow the participants to gain greater leverage and autonomy over their individual mode of expression. The NML event includes an installation, symposium and smaller daily events merging the world of design with other cultural and experimental communities, embracing HOOD’s ideology and benefiting all with richer resource and integration.

All good things must come to an end, including HOOD and No Man's Land. But alas we continue...Here is the afterlife of o...
30/10/2015

All good things must come to an end, including HOOD and No Man's Land. But alas we continue...

Here is the afterlife of one of the co-founders, including solo project Everybody's Free and theatre collaboration, MosuoMosuo.

RIP HOOD

http://alanamadden.co.uk/

We also present the No Man's Land Installation animation.....LimeWharf  https://vimeo.com/120968434
08/03/2015

We also present the No Man's Land Installation animation.....

LimeWharf

https://vimeo.com/120968434

Since the publication of Gender Trouble, American q***r theorist Judith Butler’s seminal text on the myth of essential gender characteristics, the idea of naturally…

HOOD finally presents the No Man's Land Symposium synopsis video! Sorry it took so long but better late than never eh :-...
08/03/2015

HOOD finally presents the No Man's Land Symposium synopsis video!
Sorry it took so long but better late than never eh :-)

Thank you again to our speakers; Amelia Abraham, Harriet Harriss, Hilda Hellström & Dale Russell. You were amazing!!

Extra super special thanks also to; LimeWharf , Carlos Jiménez, Grace Eden, Kate McPartland, Neil Shepherd & London Design Festival

https://vimeo.com/121594139

Does gender prejudice and bias restrict the individual’s creative practice? What is gender-neutral space? If gender inequality is still relevant in the creative…

London's architecture is saturated by corporate creatives and their monopolising 'ideas', blurgh!!!!!!Read this brillian...
25/02/2015

London's architecture is saturated by corporate creatives and their monopolising 'ideas', blurgh!!!!!!
Read this brilliant article and then go out and reclaim YOUR city!!!

Bit by bit, we have handed the capital over to pinstriped investors ‘reeking of lunch’. Are we resigned to a grey cloud of commerce, or can we reclaim a hopeful, collective future?

23/09/2014

HOOD SAY'S buildings must die...byebye No Man's Land.

24 HRS TILL THE NO MANS LAND SYMPOSIUM BEGINS.1PM AT LIMEWHARF, VYNER STREET WITH AMELIA ABRAHAM, HILDA HELLSTRÖM, HARRI...
19/09/2014

24 HRS TILL THE NO MANS LAND SYMPOSIUM BEGINS.
1PM AT LIMEWHARF, VYNER STREET WITH AMELIA ABRAHAM, HILDA HELLSTRÖM, HARRIET HARRISS & DALE RUSSELL

No Mans Land at LimeWharf for London Design Festival and East London Design District
17/09/2014

No Mans Land at LimeWharf for London Design Festival and East London Design District

Oh yes...
15/09/2014

Oh yes...

It is about bloody time!!!!  Cant wait to see how this goes down, or up.....
15/09/2014

It is about bloody time!!!! Cant wait to see how this goes down, or up.....

Tickets for the HOOD symposium are nearly all GONE!!! Next Saturday from 1pm, come down to Limewharf to hear Amelia Abra...
13/09/2014

Tickets for the HOOD symposium are nearly all GONE!!!

Next Saturday from 1pm, come down to Limewharf to hear Amelia Abraham, Hilda Hellström, Dr. Harriet Harriss & Prof. Dale Russell discuss gender and design. Four brilliant people with very different perspectives, should make for a lively discussion!

LimeWharf London Design Festival

Tickets are FREE
http://www.eventbrite.co.uk/e/no-mans-land-symposium-tickets-12893491781

As part of the London Design Festival, HOOD launches a radical new movement that deals specifically with gender politics in the creative industries. On Saturday 20th September HOOD presents the No Man's Land symposium, inviting an exciting selection of speakers to discuss and debate the subject of…

Claudia Goldin, Henry Lee Professor of Economics at Harvard University and author of Understanding the Gender Gap: An Ec...
23/08/2014

Claudia Goldin, Henry Lee Professor of Economics at Harvard University and author of Understanding the Gender Gap: An Economic History of American Women.

http://www.youtube.com/watch?v=rj-zUxAl39Y

Joseph L. Lucia Memorial Lecture Featuring Claudia Goldin, Henry Lee Professor of Economics at Harvard University and author of Understanding the Gender Gap:...

"Without doubt one of the most iconic figures in 60s performance art and the feminist art movement, Schneeman changed th...
21/08/2014

"Without doubt one of the most iconic figures in 60s performance art and the feminist art movement, Schneeman changed the game, specifically what it meant to be and work as a woman in the male-dominated art game."

http://www.dazeddigital.com/artsandculture/article/21236/1/carolee-schneemann-game-changer

The iconic performance artist who refuses to trade on trodden ground is still tackling art world prejudices in her fifth decade in the game

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