Stuff International Design Limited

27/07/2022

X-carbon is better for your car using fossil fuel than buying an electric car look at the comparison .

Why electric cars are not the immediate solution for your ESG plan.

13/08/2020

https://www.facebook.com/546505735795674/posts/995437447569165/?vh=e

22/11/2019

Musemio, mentored by Neil, was named "UCL’s ‘most promising startup’ in the world of virtual reality."

Neil encouraged Musemio to move from PowerPoint presentations to using Virtual Reality to engage more effectively with pupils when introducing them to artefacts held in museums - with great success - see the news feature from UCL.

28/09/2018

The future is bright: Stuff International advises UCL start-ups on innovative business positioning

Stuff International through UCL Innovation & Enterprise is working with some highly innovative start-up companies advising them on brand positioning and on becoming global players.

Handled effectively Artificial Intelligence (AI) and data analysis can improve products, increase margins and reducing staffing costs. In the last two months at UCL a range of fascinating businesses using AI have sprung up, including:

• Software that analyses a teacher’s photos of students’ work to indicate what learning issues students may have, opening up such reports to all students, not just an affluent few.

• A teaching programme showing in 3D the artefacts in museums world-wide using mobile phones in a low-cost VR headset.

• An app that with a tap transfers business cards instantly to another’s phone and stores it on-line, making business cards obsolete.

From seeing so many of these start-up companies within the London universities, it is clear that social enterprise increasingly will play an even greater role and in start-up businesses. There were some very compelling companies, one is recycling coffee into soap, another is developing high energy drinks that use nature to beat the sugar rush and obesity.

So what does Stuff International bring to the party?

Having spent many years raising the profile of some well-known global companies, such as BNP Paribas, Virgin, Ford, O2, we at Stuff have developed a methodology to help differentiate companies, creating clear messages to their customers. This process is becoming more complex with new on-line platforms being launched every day. When we meet a company we analyse these 5 areas and help them at each stage, including with investor presentations, shown in a screenshot here.

Learning from UCL Innovation & Enterprise “Hatchery”

Working with all these innovative companies there is clear patterns emerging:

• AI will work on doing the drudge work, freeing experts to focus on the main product.

• Virtual Reality makes for greater and better human engagement with 3D-moving subjects world-wide being “moved” directly into homes and offices, making them easier to understand and more interesting to relate to than those presented in 2D, printed or on video.

• Social enterprise supported by government funding will play an important part of our future.

• Analytics will enable more focused, targeted solutions, saving time and money.

• Maths and algorithms are the commodity of the future.

The future is bright.

11/05/2018

New signs created for Morrisons' stores

Two new Morrisons stores have now opened in Abergavenney in Wales and St Ives in Cambridgeshire with the illustrations and signage created by Stuff International's team.

Initially we visited Morrisons to discuss how best to create an in-store narrative that would effectively convey their key messages to their customers. We concluded that “Morrisons Makes it”, “Market Street” and their knowledge of their produce’s provenance were key differentiators from their competitors.

Morrisons commissioned Stuff International to design the wayfinding, aisle and in-store navigation signage as well as illustrations for The Butcher, The Fishmonger, The Baker, Beers Wines & Spirits, Produce, Customer Service, Pizzas and Provenance.

Working within their existing colour palette and materials we created a new style of signage highlighting Morrisons’ key differentiators and offering a unique style to set them apart from their competitors.

08/01/2018

Just launched a new coffee brand in Camden Market .....the brand reflects the vernacular of the surrounding buildings.

08/01/2018

Stuff International Creates Branding for Camden Coffee Company

Camden Coffee Co. is a craft coffee company expanding rapidly in and around the Camden area in London. The first café opened in December 2017 in Camden Market. Camden is famous for its pop and rock music heritage and is one of London’s most creative and on-trend areas. This was the inspiration for the new brand image that Stuff International created for the company – “Coffee stimulates creative thought”.

The creative brief was to capture the vernacular of the local architecture and link it with the craft coffee served by the baristas in the Camden café. To add to the creative spirit of the café, we encourage people to draw on their coffee cups and to display their inspired thoughts. The next café opens in Holborn, followed by others in and around Camden.

06/02/2017

Last week I helped London South Bank University celebrate its winning of the "Entrepreneurial University of the Year" as one of its Entrepreneurs in Residence at The Times Higher Education Awards. This is a great achievement against very strong competition and one I am pleased to have been involved with for the past 5 years.
https://www.youtube.com/watch?v=28QNgtpp2ss&sns=em

28/11/2016

Well done to London South Bank University - voted "Entrepreneurial University of the Year" at The Times Higher Education Awards 2016! As an "Entrepreneur in Residence" there, I provide support and mentoring to students and graduates starting up businesses and know how much effort the team put into creating an interesting, exciting and successful environment - so it is great to see this recognised.
http://www.lsbu.ac.uk/about-us/news/times-higher-education-awards-win

20/01/2016

After 10 months working on the accelerator programme in St Petersburg it's time to hand out the awards . A really good group of SME s supported by stuff and our partners ISM working on positioning , branding, and good business practice. Well done to you all N

11/12/2015

A good business with skillful design and a well conceived brand image will not be as successful now without Narrative Branding. It can be applied and evolve across all types of media and, well executed, it can help build customers' trust in a company and communicate its values, as well as supporting and inviting sales.

11/12/2015

To plan the final part of the SME Accelerator Programme in St Petersburg, Neil met Maria Shakova (ISM) and digital designer, Matvey Zakharchenko on 2nd to 4th December. He also worked with the 43 SMEs they are preparing to present their businesses, products and services at a Trade Exhibition they are organising on 19-20 January in the Chamber of Commerce.