26/10/2026
You wouldn’t buy a full tin of paint knowing most of it was going to disappear, would you? 👀
When paint dries, some of what’s in that tin evaporates. What’s left behind forms the coating on your walls.
With a leading masonry paint, that’s 38%. With Emperor Masonry Paint, it’s 63%.
Now, we’re not saying you should start inspecting every tin of paint you come across.
But next time you’re wondering why one masonry paint costs more than another, it’s worth knowing what you’re actually paying for. The price on the tin only tells you half the story.