19/06/2026
Most clients ask an interior designer one question before commissioning: what is your style?
It is the least important variable in the decision.
The things that actually determine whether a project is successful — whether you receive what you were shown, whether the process is managed with care, whether the home works as well as it looks — are almost never visible in the portfolio.
Seven questions that actually matter, and what honest answers look like:
01 — Are you BIID Registered?
02 — Who will actually work on my project?
03 — What is your material specification process?
04 — Do you hold any specialist credentials?
05 — How do you handle contractor relationships?
06 — How many projects are you running simultaneously?
07 — Can I speak to a previous client?
Full guide with what to listen for on each answer — in The Edit, link in bio.
Save this for when you need it.