05/06/2026
With a clear strategic vision and strong market focus, the Thessaloniki Tourism Organization, in joint participation with the Region of Central Macedonia, made a dynamic and impactful presence at the ITB China 2026 International Travel Trade Show in Shanghai.
During the exhibition, we have held a series of targeted pre-scheduled B2B meetings with leading travel professionals, tour operators, and media representatives, showcasing Thessaloniki’s diverse tourism offering—a unique combination of rich history, vibrant culture, renowned gastronomy, and authentic year-round hospitality.
As the Chinese market remains a key strategic priority for the Thessaloniki Tourism Organization, the strong interest generated during the exhibition confirms the growing appeal of Thessaloniki as an emerging destination for Chinese travellers. The positive response further reinforces our efforts to develop long-term partnerships, strengthen market presence, and unlock the significant potential of this high-value tourismWith a clear strategic vision and strong market focus, the Thessaloniki Tourism Organization, in joint participation with the Region of Central Macedonia, made a dynamic and impactful presence at the ITB China 2026 International Travel Trade Show in Shanghai.
During the exhibition, we have held a series of targeted pre-scheduled B2B meetings with leading travel professionals, tour operators, and media representatives, showcasing Thessaloniki’s diverse tourism offering—a unique combination of rich history, vibrant culture, renowned gastronomy, and authentic year-round hospitality.
As the Chinese market remains a key strategic priority for the Thessaloniki Tourism Organization, the strong interest generated during the exhibition confirms the growing appeal of Thessaloniki as an emerging destination for Chinese travellers. The positive response further reinforces our efforts to develop long-term partnerships, strengthen market presence, and unlock the significant potential of this high-value tourism market. market.