09/04/2025
We started with 1 vision and 100 doubts.
Just sold 850+ units in under 72 hours at The Lil Flea, Mumbai.
No big team. Just belief, hustle, and heart.
But more than that — we connected.
With stories, with laughter, with strangers who walked up and said:
“I saw this on Instagram!”
“I saw this in someone’s car!”
“This is so cool — what is it?”
People got it.
They laughed at the designs, picked their favourite fragrances, posed with the packs — and even came back for more.
We created UNDR the HOOD to break the clutter.
Mumbai told us — we just might be doing that.
It’s easy to doubt yourself when things move slow.
But then something like this happens — and reminds you why you started.
This weekend was a surreal reminder that all the chaos is worth it.
To everyone who stopped by —
you gave life to a dream.
Thank you. ❤️
