Kellogg Sports Business Club

Kellogg Sports Business Club Sports Business Club @ Kellogg School of Management

Professional sports continue to engage consumers on deep emotional and social levels, and the importance of understanding the needs of fans continues to grow. Innovative fan research techniques have resulted in tangible activation of consumer insights through game day experiences, ballpark renovations, and brand enhancements. The data-driven research methods currently utilized by sports organizati

ons remain relevant across all industries, and Kellogg is primed to lead this pivotal discussion on fan engagement: “Fandom on the Field and Beyond: Harnessing Fan Engagement in Sports”. The school known for understanding the consumer must create a platform for industry professionals to collaborate and share industry-leading ideas around unlocking the sports fan and his or her revenue potential.

09/22/2016
09/09/2016

Calling all Kellogg Alumni working/interested in the sports industry: we have a new linkedin page! Join this group to stay in touch with fellow classmates in sports and to support the growth of the sports network at Kellogg.

09/09/2016

Welcome back to campus, everyone! Be sure to look out for the SBC table at the CLUB FAIR on Fri, Sept 16 at 4:30 in the Atrium!

NU Football is right around the corner again! Use promocode: NUGRAD to get a special Kellogg package.
08/14/2016

NU Football is right around the corner again! Use promocode: NUGRAD to get a special Kellogg package.

Tickets, get your tickets. Tickets for our 2014 Conference are now live:https://www.eventbrite.com/e/2014-kellogg-sports...
01/16/2014

Tickets, get your tickets. Tickets for our 2014 Conference are now live:

https://www.eventbrite.com/e/2014-kellogg-sports-business-conference-tickets-10189315517

Website to follow shortly!

Fandom on the Field & Beyond: Harnessing Fan Engagement in Sports February 22, 2014 Please visit our website for more information **TICKETS ARE NON-REFUNDABLE** ------------------------------------------------------------------------------- Professional sports continue to engage consumers on deep…

01/16/2014

Tentative Agenda for February 22nd (Allen Center):

8:00 - 9:15 AM Registration/Breakfast

9:20 - 9:30 Welcome

9:30 - 10:25 Keynote Address: David Cornwell, Gordon & Rees

10:30 - 11:25 Panel #1: Sports Branding: Year-Round Fan Activation: Vince Gennaro (SABR), Beth Grabowski (Chicago White Sox), Jennifer Cadicamo (Detroit Lions), Hussain Naqi (Jacksonville Jaguars)

11:30 - 12:20 Pick One:
Panel 2A: Outside the Stadium: Sports Sponsorship: Derek Rucker (Professor, Kellogg School of Management), Mike Gressle (US Soccer), Brett O’Brien (Gatorade), Liz Kaiser (VISA), Danny Koblin (Wasserman Media Group)

Panel 2B: The Globalization of Your Brand: Reaching New Targets: Kevin Blackistone (ESPN), Tommy O’Hare (YouTube Sports), Judd Williams (NCAA), Dennis Wellert (Dolphins), Brian Goldstein (McDonald’s Global Sports)

12:30 - 1:25 Boxed Lunch Case Study: 160over90 and the Philadelphia Eagles

1:30 - 2:25 Keynote Address: Isiah Thomas, Legendary Sports Icon, Businessman, Philanthropist

2:30 - 3:30 PM Networking

Address

Evanston, IL
60201

Telephone

+1 (847) 491-3300

Website

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