03/20/2026
🏀 SmartXp delivers FIRST NBA project at Fiserv Forum! 🏀
We are thrilled to announce we successfully installed a custom staircase screen inside Fiserv Forum, home of the Milwaukee Bucks. This architectural masterpiece, opened in 2018 with its soaring atrium, premium sightlines, and championship pedigree, now features our high-impact digital display that transforms fan movement into an immersive branded experience.
The project demanded precision engineering to integrate seamlessly within the venue’s tight access windows, complex structural layout, and high operational standards. From sourcing premium display technology to flawless on-site installation and commissioning, SmartXp handled every detail to deliver a turnkey solution that elevates the Bucks’ world-class environment.
Our full capabilities:
✅ Custom digital displays for sports venues
✅ Premium hardware sourcing & procurement
✅ Complex screen integration & installation
✅ Full-service maintenance & support
✅ On-site project coordination under tight schedules
Proud to partner with the Milwaukee Bucks and bring our venue technology expertise to this iconic arena. This is just the beginning!
