Operative

10/23/2019

Our SVP Brenda Salce-Garcia on diversity & inclusion in the workplace

08/07/2019

Book a meeting with our experts at IBC booth 3:B56 to learn how to shape the future of your ad tech stack: http://bit.ly/2ZqnySm. We'll be in Amsterdam from Sept 13-17th.

08/05/2019

Women in technology today still occasionally need to feel comfortable with being the only female in the room. Our SVP of Customer Success, Brenda Salce-Garcia, along with other female industry peers, are creating spaces for women in technology through Tech Bae. Read more about their recent event hosted at Viacom's HQ: http://bit.ly/2MEI6D1.

Find out why adtech bae's founders wore white at their event — hosted by Viacom and supported by FreeWheel & SpectrumReach — as part of their goal to get fellow womenintech a seat at the table

06/24/2019

Our CEO Lorne Brown had a great time discussing the future of automated TV advertising this morning at The Broadcasting & Cable Summit.

06/19/2019

Images from our 2019 Client Advisory Board, hosted at The Times Square EDITION

Photos by Aviva Klein - http://www.avivaklein.com/

04/10/2019

is under way and we can't wait for our epic mashup cohosted event TOMORROW morning at 8:30AM PDT exploring premium markets and open systems with an epic lineup of panelists - don't miss out! NAB Show http://bit.ly/2YXXr5b

03/08/2019

Happy International Women's Day!
Today we are especially excited to share highlights from 's second empowerment and networking event and give a special shout out to Operative's Brenda Salce-Garcia, Ad Tech Bae co-founder! Read more in their blog post and learn how presentations from Sharon Melnick, Ph.D. , Joe Meyer and Ryann Richardson inspired attendees to find their true passions and set intentions that will guide them through the year (and beyond) with success.

For more information, reach out to [email protected]

Ad Tech Bae Founders Brenda Salce-Garcia (Operative), Christina Barlowe (Spectrum Reach), Heather McCrea (Railroad 19), Sarah Foss (Freewheel) & Seema Patel (Viacom) start the New Year with Intention – Read their words of empowerment for women in media Transformation. Liberation. Grit. Grace. Visi...

03/06/2019

6th Annual OP/ED Summit

03/05/2019

Kicking off OP/ED '19 on Feb. 20th with our awesome attendees, sponsors, speakers, Operative team...and our own private live band!

02/23/2019

Have you heard? We have a brand new Instagram account! Check us out by following operativemedia on IG and get a glimpse of

02/23/2019

Even though it’s Saturday, we’re still in a Nashville state of mind and reliving @ Hutton Hotel

02/21/2019

We are a full house at and our discussions are well underway on the automation of advertising! Thank you to our awesome sponsors Matrixsolutions Infinitive Beeswax and Sortable for joining us and supporting us at our 6th annual summit, and as partners in the industry as a whole!

02/13/2019

kicks off in ONE WEEK! We are officially sold out and have a star studded line up of speakers and attendees. Check out our agenda at http://bit.ly/2BA3ra6 to still be apart of the action!

Partake in a full day of roundtables, panel discussions, and case study sessions that will fuel your mind and leave you with tactical and strategic takeaways that you'll want to immediately put to work

01/24/2019

CTO, Glen Ceniza is taking the stage at Matrix Solutions Media Ad Sales Summit now! We can't wait to hear his insights and discuss advancing the sell-side ad tech stack with fellow panelists from Extreme Reach and WideOrbit

The Media Sales Symposium will highlight new & proven digital strategies for media sales teams to empower the entire organization!

01/24/2019

In just two hours, CEO, Lorne Brown will be joining fellow panelists at the Matrix Solutions Media Ad Sales Summit to explore the ad sales' programmatic evolution and how automation is key in the new ad buy/sell process!

The Media Sales Symposium will highlight new & proven digital strategies for media sales teams to empower the entire organization!

01/23/2019

Our team is in Miami and looking forward to spending the rest of the week at the Matrix Solutions Media Ad Sales Summit (and enjoying the warmer weather too)!
Check out what our CEO, Lorne Brown and CTO, Glen Ceniza will be discussing as panelists tomorrow!

The Media Sales Symposium will highlight new & proven digital strategies for media sales teams to empower the entire organization!

01/18/2019

Don't miss Operative's Lorne Brown talking about automating the processes of ad buying and selling at the Media Ad Sales Summit in next week. http://ow.ly/ImPc30nkpa9

01/18/2019

We are so glad to support and participate in the Media Ad Sales Summit next week!

The Media Ad Sales Summit will be advancing the future of media ad sales conversation next week, with special thanks to Videa WideOrbit vCreative AdCellerant Operative Vendasta http://ow.ly/8t2S30nlT3x

01/14/2019

We can't wait to have CEO, Lorne Brown and CTO, Glen Ceniza participate as panelists at the Media Ad Sales Summit, hosted by Matrix Solutions next week- learn more about their sessions and the conference here:

The Media Sales Symposium will highlight new & proven digital strategies for media sales teams to empower the entire organization!

01/10/2019

Great times last night at Costa di Mare with some of the best in the industry. has been a huge success! Thanks to all who joined us!

01/10/2019

Our VIP Dinner is off to a great start! We are so happy to bring this stellar group of leaders in our industry together to network, collaborate...and enjoy some incredible food and drinks, too! WynnLasVegas

01/08/2019

The Operative team has touched down in Las Vegas 🎰 for ! Interested in taking a break from the convention center and meeting with someone from our team? Reach out to us at

For General inquiries please email [email protected] Or fill in the form below for specific requests related to our Products and Services and for Sales requests

01/08/2019

Triton Digital Integrates Operative. One Ad Management Platform with the Tap Advertising Platform | Business Wire

January 08, 2019 08:00 AM Eastern Standard Time NEW YORK–(BUSINESS WIRE)–Triton Digital®, the leading technology provider for the global audio industry, announced today that it has integrated the Operative.One® Ad Management Platform from Operative, with Triton’s Tap Advertising Server to fu...

12/18/2018

Have you heard the breaking news? Our 6th annual OP/ED Summit keynote speaker has been announced! Rachel Mushahwar, General Manager, US Enterprise, Government, and Cloud Industries at Intel will be sharing her views on "The Automation of Media" and where the industry is headed. Stay tuned for more updates on

12/06/2018

CEO Lorne Brown joined industry leaders from Amobee, Liberty Global, Turner International, IPONWEB and RTL AdConnect in a panel discussion on the value of audience-based buying and multibroadcaster collaboration and models for Europe at FTVA London! Great conversation and strategies for the future were shared!

11/07/2018

Operating In Bifurcated Media World: Q&A With Operative's Lorne Brown on MediaPost today -

by Charlene Weisler, Op-Ed Contributor, 11.7.18 In a world of ad sales software companies, Operative focuses primarily on merging the television sales marketplace with digital. Its mission is to better coordinate the myriad of systems and datasets that feed into all of the sales processes from plann...

11/07/2018

Cohosted VIP Dinner with Operative and SpotX, in January 2018 during CES.

10/26/2018

Comcast and AT&T talk about their ad ambitions very differently, find out what CEO Lorne Brown thinks this means in Business Insider

"Both market leaders are doing similar things & believe in the 'TV as a Platform' vision." Lorne Brown, CEO of Operative, told Business Insider. "It would appear to me with the way Marcien speaks that they aren't taking the same approach as AT&T. Comcast's taking the industry collaboration approach....

10/25/2018

Consumers today are over the top. Find out why outcome based selling is the key strategy accelerating success for converged media companies in our new blog post

Consumers today are over the top. An average American now reportedly spends nearly 11 hours a day across devices, with digital, linear and “cord-cut” content, according to a Nielsen study released earlier this year. To maximize reach, advertisers have to create campaigns across all these streams...

10/19/2018

Missed Operative CEO, Lorne Brown, on Cheddar yesterday morning? See what he has to say about outcome based selling and where the TV industry is headed here:

10/17/2018

We have seen large consolidations this year from companies like Disney and AT&T. Where are they going from here and how are advertisers keeping up? Lorne Brown gives his perspective on Cheddar tomorrow at 10AM, tune in! http://bit.ly/2QRJdxU

10/16/2018

Have you heard? Operative CEO, Lorne Brown is returning to Cheddar in 2 days and wants to give you the inside scoop on where the Advanced TV industry is heading in this new post consolidated world. You won't want to miss this! Tune in at 10AM EST on Thursday: http://bit.ly/2Eown95

10/15/2018

Lights, camera...Cheddar ! Operative CEO, Lorne Brown is returning to the big screen on Thursday at 10AM EST to reveal the latest in Advanced TV and what we will see in the marketplace next year. Tune in: http://bit.ly/2OvfD4Q

10/01/2018

What do Xandr and AT&T mean for the industry today? Find out what CEO Lorne Brown thinks in Business Insider Today

By: Abby Jackson//Sept. 28th, 2018 Article originally published on Business Insider: https://www.businessinsider.com/att-xandr-advertising-2018-9 AT&T unveiled newly-named Xandr, its advertising and analytics division, at the AT&T Relevance conference this past week. At the show the telecom giant an...

09/26/2018

09/18/2018

IBC 2018 ✅ We couldn't be happier with the conversations and connections from this year's convention! To learn more about our upcoming events, visit: http://bit.ly/2wP8zoA

09/14/2018

Day 1 of IBC 2018 is finally here! Come kick off the exhibition with us at booth 2.B32 or set up a time to meet with us between today and Tuesday. http://bit.ly/2wVfxb4

09/11/2018

Our redesigned booth at IBC is going up and the first of our team has touched down in Amsterdam! Swing by Booth 2.B32 Friday - Tuesday to learn more or set up a meeting in advance with one of our product experts. http://bit.ly/2M8n9MB

09/07/2018

IBC is just ONE week away - will you be there? We can't wait to share our exciting product updates and plans for the future with you. Join us at our booth 2.B32, or set up a time to meet with one of our product experts to learn more! http://bit.ly/2MUQm3d