In the summer of 2011, a set of Twins hailing from the creative valleys of New York - galvanized under these ideas to build a brand for wayward thinkers like themselves. With a distinct vision to merge the rawness of urban wear with the minimalist of high fashion, these enlightened socialites from Rockland County sought out to push forward the proverbial sails of the fashion industry. "Since we ca
nt find what we want to wear, we'll make what we want to wear." With style and whit to match, the ambitions of these free spirits were clear: defy the customs of today to enrich the culture of tomorrow. The result? "BLK.ID" a brand personifying the unique natures of their founders. Donning their own designs at numerous pop up shops and fashion shows throughout the Big Apple, the clan drew much attention from their peers, as the requests for their cunning threads began to mount. Though separate entities, the brand shared equal intrigue early on, and with similar roots in the ideology they obliged, it was easy to see why. [From the dizzying prints of Blk Elephant to the monochromatic tones of IDES, this culmination of taste and zeal prompted recognition throughout the realm of social media.] As the demand for the lines grew, the young men decided that creating a joint venture would serve as an advantageous platform for both brands, and thus, BLK.ID was born. Three years later, and the dream has only grew. BLK ID is infiltrating the closets of young, fashion forward minds across the country, featuring in fashion shows, blog sites, and even award shows. All the while, the architects of BLK ID continue to build their brand, striving to create clothes that stem from their depths of creativity. The joint line is a product of their unrestricted imagination, and unwavering dedication to speak to and for speak this new generation of dreamers and creators, youthful enthusiasts of fashion and art. To put it simply, these kids view life differently; they believe in BLK.ID as a brand, but even more, as a lifestyle and philosophy. Knock down doors. Break the mold. Stir the pot, and light the match. Be a catalyst. Be a creator. But most of all, just be yourself Live in your truth and stay true to you! That's BLK ID.