Apeiro Design

Apeiro Design We are designers specializing in Theatre/Performance Environments, Architectural Lighting and AV Technology. We are now Apeiro Design.

You may know us as Auerbach Pollock Friedlander and Auerbach Glasow.

To celebrate World Creativity and Innovation Day, we thank the creative partners who trust us to shape venue planning, r...
04/21/2026

To celebrate World Creativity and Innovation Day, we thank the creative partners who trust us to shape venue planning, rigging, lighting and AV systems for extraordinary spaces. Much of our work is invisible—but the enduring impact of each project tells the story of successful collaboration. ⁠

Cirque du Soleil – LUDÕ | VidantaWorld, Mexico: A custom 360° venue where immersive theatre, water and architecture combine for a one‑of‑a‑kind performance experience.⁠

La Perle by Dragone | Dubai, UAE: Dubai’s first permanent aqua‑based show seamlessly unites water, aerial acrobatics and immersive imagery through integrated theatre and AV systems.⁠

PENN 2 | New York, NY: Suspended above the main entry to Penn Station, the flexible performance and presentation space is the heart of this world-class commercial tower.⁠

Walmart - Sam Walton Hall | Bentonville, AR: Architectural and exhibit lighting bring Sam Walton’s airplane to life in the atrium while advanced broadcast and presentation systems power a future-ready auditorium, conferencing and media hub.⁠

ASU MIX Center | Mesa, AZ: A dynamic façade of color changeable light meshes with digital storytelling expressing the creative purpose of the building and its modern curriculum.⁠

SFJAZZ | San Francisco, CA: A purpose‑built home for jazz where intimate club energy meets adaptable performance design.⁠

Aura: The Forest at the Edge of the Sky | Haikou, China: Hidden structure, luminous lighting and integrated sound create a serene, immersive venue.⁠

The Children’s Theatre of Cincinnati | Cincinnati, OH: Immersive video mapping draws audiences into the performance while carefully restored and supplemented architectural LED lighting speaks of traditional theatres–light and technology bridge across time for this renovation. ⁠

Winthrop Center | Boston, MA: Concealed audio, rigging, lighting and retractable video systems allow the lobby to transform from daily concourse to high-tech performance venue.⁠

Today we recognize Lorna Hampson, our incredible Corporate Operations Administrator, for 25 years of dedication and care...
04/07/2026

Today we recognize Lorna Hampson, our incredible Corporate Operations Administrator, for 25 years of dedication and care.⁠

She’s been the force behind the scenes—supporting our team, shaping our culture and holding it all together.⁠

25 years is more than a milestone. It’s a legacy. Thank you for everything you do!⁠

The Fine and Performing Arts Quarter is bringing music, theatre and dance to life for audiences and performers across ca...
04/01/2026

The Fine and Performing Arts Quarter is bringing music, theatre and dance to life for audiences and performers across campus and beyond, and Apeiro Design provided the expertise to drive the change.⁠

We provided theatre and AV systems design for a range of venues, from concert halls to rehearsal studios, creating spaces where students can learn and perform.⁠

Designed with and .designs, the new Arts Quarter blends historic character with cutting-edge performance technology setting the stage for the next generation of artists.⁠

With over 25 remarkable years at Apeiro Design, Don Guyton is one of our most experienced and respected voices.  In this...
09/25/2025

With over 25 remarkable years at Apeiro Design, Don Guyton is one of our most experienced and respected voices.

In this thoughtful reflection, Don takes us through a journey that stretches from stunning projects in Dubai to Writers Theatre in Illinois—each chapter shaped by creativity, challenges and unwavering passion for design.

A career built on vision, grit and artistry.

Read Don's 25-Year Retrospective Here: https://lnkd.in/eQNZEz5m

Celebrating 25 Years of the Rose Center for Earth and Space! 🔭🌍️🌌⁠⁠Since opening in 2000, the Hayden Planetarium at  has...
02/19/2025

Celebrating 25 Years of the Rose Center for Earth and Space! 🔭🌍️🌌⁠

Since opening in 2000, the Hayden Planetarium at has captivated visitors with its innovative design and immersive space shows.⁠

Apeiro Design (formerly Auerbach Po***ck Friedlander and Auerbach Glasow) is proud to have been instrumental in shaping this iconic project! We designed the lighting systems that support events and highlight the interior of the massive dome, created 3D spatial sound for the Space Theater, and developed key technical systems—including the lifting platform for the Zeiss Mark IX Star Projector—to elevate the visitor experience.⁠

Here’s to 25 years of inspiring exploration! 🚀⁠

Apeiro Design is the new identity for Auerbach Po***ck Friedlander and Auerbach Glasow. Celebrating our 50th Anniversary...
05/09/2024

Apeiro Design is the new identity for Auerbach Po***ck Friedlander and Auerbach Glasow. Celebrating our 50th Anniversary as a leading consultancy in theatre/performance environments, architectural lighting and audio-video technology, our new brand reflects our values and exceptional portfolio. Apeiro Design represents all of the firm’s design disciplines -- one entity, encompassing our passion for our work, dedication and expertise. Our future is being built on the foundation of our 50-year history. Apeiro Design is synonymous with innovative solutions, attention to detail and the delivery of award-winning work for our clients.

It’s not magic. It’s experience.

As we begin our next chapter, we are grateful for all those who have come before, and the colleagues with whom we have had the privilege of collaborating.

"The firm’s strength has always been in the deep talent, experience, design ability and dedication of our staff. Apeiro Design acknowledges the team’s ability to successfully and elegantly solve the most demanding design challenges." - Steve Friedlander, Chief Executive Officer.

Visit our new site: www.apeirodesign.com

Address

1045 Sansome Street #300
San Fransisco, CA
94111

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