High Yellow 56

08/25/2025

Hey business owners — this one’s for you.
This Tuesday, Aug 26 · 12–1pm MST, I’m teaming up with HUUB to host:
⚡ Loyalty Is the New Growth Hack: Moving Beyond the Punch Card (online + free)⚡
In just one lunch break, I’ll show you:
• How to turn small, thoughtful gestures into repeat business
• Simple touchpoints that feel personal and run on autopilot
• How to plug the silent leaks that are draining your profits

Why this matters:
It’s way more expensive to go find new customers than to keep the ones you already have. Your regulars are sitting right there, ready to buy again — let’s make sure they do.

📍 Online | 🎯 Free to attend | 🥗 Bring Your Lunch
🔗 Sign up here: https://huub.vip/TheNewGrowthHack

Is your loyalty program stuck in the past? It's time to move beyond the punch card. Join us for a session that redefines customer loyalty as a deep, emotional connection, not just a transaction. You'll learn how to spot missed opportunities in your current customer journey and apply simple design and messaging tweaks that drive repeat visits, spark referrals, and make customers feel truly valued.

Register here: https://huub.vip/TheNewGrowthHack

12/26/2023

It’s a Christmas! I had the unfortunate pleasure of having many of my tools stolen, so I just had to say the word. Although this was not a gift from Santa, the gratitude lies with my dad and sister, who tag-teamed a fantastic gift to get me back under the hood.

12/06/2023

Although many hands touched this truck, there were a lot of individual heroics, and this person, in particular, was a hero in bringing my insane vision to life. Meet . A sisterhood forged in rust, grit, and metal that began with a simple willingness to say "yes. "So, when I dreamt up this wanderlust idea to restore this truck, it started with a scarce plan. It was not grandiose. It was just a few ladies willing to help me restore a truck. It evolved and grew into an all-female build. This arc-wielding baddie did most of the metal work and fabrication, and if she looks familiar, it's because she's also kicked ass on Bitchin Bootcamp and provided her skills on Monster Garage.

12/05/2023

I was cruising about and noticed this perfect photo opportunity. So, The Royale is coming in hot to the Melrose Community in Phoenix, which matches too perfectly with this truck to ignore. So don’t mind my shameless photo op, because how perfect is it? Also, Check out

11/27/2023

I can’t recall any time I have smiled when putting gas in a vehicle. However, this truck is special, and gas in the tank means rubber on the streets, and who doesn’t enjoy a fun cruise? 

11/25/2023

I cannot believe it. Thanks to everyone following along on this journey and tuning into this account. This truck embodies so much heart & soul and is an excellent representation of what good can happen when you dare to dream and refuse to let anyone define the limits of what you can accomplish. Let's go, 50k!

08/04/2023

Check out this podcast I did recently, and join me as I talk a little about professional life, the side hustle Southern Fried Concepts and, most importantly, the design of High Yellow56. I get into the conceptual approach and the project's background, but in the meantime, check out this excerpt from Detailers Roadmap "Cruise Control Podcast," where I speak to the design concept of High Yellow56.

08/01/2023

I did a thing! Check out this podcast I did for Detailers Roadmap recently, and join me as I talk a little about High Yellow 56, professional life, the side hustle, and the eternal hustle of getting others to join you and support crazy ideas and how to get funding to bankroll the whole she-bang.

Watch on YouTube: https://youtu.be/vsPXuTf2SXs
Listen on Apple podcast:https://podcasts.apple.com/.../detailers.../id1681653955
Listen on Spotify: https://open.spotify.com/show/3HdJnm2nbCsOmAxLPhl5GH
Or wherever you get your podcasts!

NEW CRUISE CONTROL EPISODE IS OUT NOW!

This week on the Cruise Control Podcast Kevin interviews UX Guru, Shawnda Williams. Shawnda talks about her experiences as a User Experience designer for REI, building custom cars, and negotiating for sponsors!

Watch on YouTube: https://youtu.be/vsPXuTf2SXs
Listen on Apple podcast:https://podcasts.apple.com/us/podcast/detailers-roadmap-cruise-control/id1681653955
Listen on Spotify: https://open.spotify.com/show/3HdJnm2nbCsOmAxLPhl5GH
Or wherever you get your podcasts!

07/04/2023

Stars, stripes, and everything nice… Happy 4th of July!

03/01/2023

🚨 New side business, hustle, creative playground, and more!🚨

I believe in this quote "If you can design one thing, you can design everything." So at some point, you must put your money where your mouth is and shut up and design.

I'm proud to announce my new multidisciplinary design service born from dreams, inspired by service, and created to elevate the unique ideas of women, diverse people, and all those who dare to run through walls instead of around them. So whether it's a logo, t-shirt, or more, I'm here for it and you.

FOLLOW ME

11/26/2022

pictured in the background is an all female build, imagined by and brought to life by the tenacity and spirit of the ladies at Girl Gang Garage.
Repost from
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Did you know women represent only 9.6% of automotive repair and maintenance employees? Girl Gang Garage is working to change that. Founded by Bogi Leteiner and Shawnda Williams, the mission of the garage is to "elevate, encourage, and champion women’s entry and advancement within the automotive & skilled trade industries." The company aims to support women across the industry through clinics, workshops, mentorship programs, and hands-on experiences like all-female builds. 👏

08/29/2022

"It always seems impossible until it's done" and after many false starts, late nights, and taking on seemingly impossible deadlines, this truck roared into in 2019 and did the improbable. So if the words don't motivate you, let the outcome inspire you to chase down the impossible and make it a reality.