04/30/2026
Let’s talk about the $20 guy…
Every season, he pops up.
“$20 cuts” all over Facebook, undercutting everyone and making it seem like the industry is a race to the bottom.
Here’s the reality
Lawn care is a low barrier to entry industry.
Anybody can grab a mower, print some flyers, and start cutting grass tomorrow.
But what most people don’t see is this:
Low barrier to entry = HIGH barrier to staying in business.
The $20 guy isn’t pricing for:
• Equipment maintenance
• Fuel costs
• Insurance
• Taxes
• Time
• Growth
He’s pricing for TODAY… not for longevity.
And that’s why most of them disappear just as fast as they showed up.
Meanwhile, the professionals:
Show up consistently
Deliver quality work
Communicate with clients
Invest back into their business
Build systems, not just side hustles
That’s who lasts.
So don’t panic when you see the $20 posts.
Don’t lower your prices out of fear.
Because your customers aren’t just paying for a cut…
They’re paying for reliability, professionalism, and peace of mind.
The $20 guy isn’t your competition.
He’s just part of the cycle.
Stay focused. Stay priced right. Build something that lasts.
