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12/09/2026

Day 3 : Training for a marathon 🫢

My pep talk today:

Simple and easy are two very different concepts.

I’m always advocating for simple. And I’m perfectly at peace with things not being easy, as long as the process is clear.

If I stick to it, do the work and repeat, there is absolutely no reason not to progress.

So, a few changes. Starting with actually following a programme: Couch to 5K.

Day 1 was a humbling reality check.
Day 2 confirmed that it won’t be easy.
Day 3: stop improvising. Follow a plan.

The goal is simple: in 6 weeks, I want to actually run 5 km. Not walk. Run.

I know I can do the work.
And realistically, it can’t possibly get worse than where I’m starting.

And the goal is worth the effort.

I want to experience a marathon at least once in my life. The training. The start line. The 42.195 km. The finish line. All of it.

I want to know what that feeling feels like.

It’s on my bucket list, and I intend to tick that box.

Burj2Burj , I’m coming 🏃
Paris Marathon, you too.

Now move your legs.

09/09/2026

I came to learn about engagement.
I ended up taking notes on how to teach it.

When Jean-François Bertholet came to the UAE for a conference organised by on engagement, we knew we were going to learn from a professor at HEC Montréal, an author, and an expert on the very human side of organisations.

And we did.

But there was another masterclass happening in parallel: how to speak about people, management and some rather sensitive workplace truths without making the room uncomfortable, defensive… or asleep.

Humour.

Not humour for entertainment. Humour as intelligence. As a way to create enough distance for people to question themselves without immediately putting their armour on.

The content was valuable for us as entrepreneurs. But I found myself equally fascinated by the delivery: the rhythm, the stories, the ability to make a room laugh and, somewhere between two laughs, make a point land exactly where it should.

Sometimes you learn from what is being taught.

And sometimes you learn from watching someone master the art of teaching it.

Thank you Jean-François, and CCIF for another very good reason to keep showing up in the room.

08/09/2026

Marathon training, Day 1: A catastrophic 5K

Oh là là là là…

Good news: I can only get better from here.

A few questions came to mind while fighting for my life:

Why is 5K considered a “starting” point?
What about organ prolapse? Is this actually safe?!
How do people look so decent while running?
At what point does this become enjoyable?
Did I really download an app to track my “progress”?
Why did I harass my friends and family into registering for the marathon with me?
Am I running… or just walking aggressively?
Did I really buy an outfit for this torture?

First goal: Burj2Burj Half Marathon.
Then Paris Marathon 2027.
Apparently, we’re doing this.

Run #1: deeply humbling.

05/09/2026

Can you actually make money selling dignity?

I put that question to creative students at their answer blew me away.

There’s a misconception that creative brains can’t run businesses. My experience screams the opposite. I went in to teach. I came out the student 👩🏽‍🎓 thanks to Professor Dalia Mahmoud’s mentorship and a room full of innovators who refuse to fit in boxes.

The UE students found the YES.

Project coming soon. Stay tuned.

3 weeks left, and I hope to see you at Seamless Middle East 2026!I’ll be speaking in just three weeks, alongside 20,000+...
03/09/2026

3 weeks left, and I hope to see you at Seamless Middle East 2026!

I’ll be speaking in just three weeks, alongside 20,000+ professionals gathering at Dubai World Trade Centre across fintech, payments, banking and digital commerce.

If you’re looking to connect with the people shaping these industries and stay ahead of what’s next, this is one conversation you’ll want to be part of.

🎟️ Save your seat: https://lnkd.in/dRJvGXSZ

💪🏼 Back to school or acrobatics for working mamas 💪🏼We work with mums, and we work for families.And there is one thing t...
01/09/2026

💪🏼 Back to school or acrobatics for working mamas 💪🏼

We work with mums, and we work for families.

And there is one thing that is part of our culture:

If you’re a mama, your children will always be the priority.

I run a business. I need my team here. Their presence is essential, and I don’t believe in remote work for what we do.

But motherhood doesn’t disappear when you clock in.

For expat women in entry-income positions especially, sometimes babysitting simply isn’t an option.

So if mama needs to bring her kiddos to work, she brings them.

No guilt. No awkward conversation. No choosing between work and being a mother.

They play around the shop, test half our collection, make themselves comfortable… and mama works.

Mothers who need or want to be in the workforce face more challenges. It’s a fact. We need workplaces that make room for the reality of motherhood.

No mama should have to sacrifice motherhood for financial security.

And yes, I’m tempted to say parents. But I’m holding my horses.
Piano piano.
One revolution at a time. 🫢🫣

12/08/2026

We sell children’s furniture. We talk about beautiful rooms, play, learning and Back to School.

But for too many families, Back to School isn’t even a concept. Food comes first.

That’s why this one matters to us.

LPM Home is joining ShareTheMeal to help raise 100,000 meals.

A meal = Education = opportunity = change the trajectory of an entire family.

AED 3 = 1 meal.

Let’s get those kids to school.

Link in bio to donate.

EndHunger ChildrenFirst EveryMealMatters LPMHome Dubai UAE

Six months of regional challenges, aka war, and the consequences have travelled far beyond the region.Sales slowed.Proje...
05/08/2026

Six months of regional challenges, aka war, and the consequences have travelled far beyond the region.

Sales slowed.
Projects moved.
Costs increased.
Cash flow tightened.

The kind of environment where doing less is considered reasonable.

We chose differently.

We kept our team.
Protected salaries.
Hired.
Travelled.
Signed new partnerships.
Expanded.

Not recklessly. Not blindly.

I know the numbers.
I know the risks.
Excel and I are in a very committed relationship these days.

But not every good business decision looks good the month you make it.

Sometimes protecting your people, your relationships and your momentum IS the strategy.

So we’re watching every dirham without letting fear become CFO.

Adjusting, not retreating.
Careful, but moving.

Will every decision prove right? Probably not.
But standing still waiting for certainty was never going to be one of them.

I control the effort, not the outcome.

Yaqeen and Tawakkul.

And back to work. x

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