04/06/2026
Throwback Thursday: The Air Extreme era of bus advertising
As part of our 20 Years in Business series, we're taking a walk down memory lane - and yes, we're going HERE.
Somewhere in a boardroom, many years ago, someone at Air Extreme said: "You know what says 'air conditioning'? Leopards."
And honestly? No one argued.
We had a snow leopard. We had a cheetah. We had fiery orange gradients. We were ON. A. BUS. Rolling through the streets of Newcastle telling people we know climate control - with the energy of a nature documentary and absolutely zero explanation.
Did it make sense? Debatable. Did it turn heads? You bet it did. 🔥❄️
20 years later we still know climate control. We just let the work do the talking now. (The leopards have since retired.)
Stay tuned for more gems from the Air Extreme archives. 👀