02/09/2026
The most important phase in a design project (and one that is rushed through too often) is the Concept Design phase. But, truly, what is a concept design?
In my process, Concept Design, covers the stage from the Design Kick Off meeting (finding out the exact brief, requirements and getting to know the client), to measuring up the site, to creating the ideal floorplan and deciding what the “look and feel” of the space will be…
This phase is about creating the “map” for your project. Without the map, we simply don’t know where we are going…🤷♀️
This Concept Design, for a commercial showroom space, featured:
➡️Colour stories - showing the look and feel of different colour schemes
➡️Moodboards - showing the interplay of different shapes, textures and how they will affect the mood of the space
➡️Floorplan - the all important layout
➡️Concept Lighting Plan - how will we lay the lighting out, to create the desired effect.
Each of these parts of the presentation, contribute to answering the question of “What are we doing?”. Once that has been answered, we can tackle the questions of “How will we do this?”
If you aren’t sure “what” you are doing and are struggling to make individual decisions, chances are you haven’t spent enough time in the Concept Phase creating a map for your project. And, of course, if you need help with this, please reach out via DMs- I’d love to help. 😊
Design:
