10/09/2026
For me, this isn’t about diminishing another business or another product. It’s about protecting the integrity of what it means to be genuinely Italian-made.
We work incredibly hard to produce authentic pieces in Italy, using Italian artisans, traditional craftsmanship and genuine Italian production. That comes with a real cost, and we accept that because authenticity and transparency are fundamental to what we offer our clients.
What concerns me is seeing products represented as Italian-made when they are not, and then offered at the same or a lower price than genuinely Italian-made pieces. That creates an unfair comparison and, more importantly, can mislead the client about what they are actually purchasing.
There is absolutely nothing wrong with a product being manufactured elsewhere. The issue is how that product is represented.
If something is made in Italy, say it is made in Italy. If it is made elsewhere, be equally transparent about that.
Italian-made should mean Italian-made. It shouldn't simply be a marketing term used to sell a product.
