06/06/2026
On June 6, we recognize Blue Jean Jacket Day, a grassroots movement launched in Edmonton in 2023 to raise awareness for missing, murdered, and exploited Indigenous men and boys. Created as a counterpart to Red Dress Day, people are encouraged to wear or hang up a denim jacket in solidarity and remembrance.
The day began thanks to two powerful advocates, Stephanie Harpe and April Eve, who wanted to ensure the voices and experiences of Indigenous men and boys were not left out of conversations around justice, safety, and healing.
This day reminds us that violence in any form must end. Indigenous men and boys continue to face violence, exploitation, trafficking, and systemic harm, yet their stories are too often overlooked.
At the Moose Hide Campaign, we believe creating safer communities requires all of us to walk together with care, accountability, and respect. We honour all those impacted by violence and stand alongside families, survivors, and communities calling for justice, healing, and change.
