Primetime Paint & Paper Inc.

Primetime Paint & Paper Inc. We are a retail and contract of Benjamin Moore Signature store. We also carry a vast variety of wallpapers.

Welcome to the largest downtown Toronto Benjamin Moore paint store. We carry Benjamin Moore's full line, as well as Farrow & Ball Colours. You will also find the largest selection of Wallpaper books and a great selection of in-stock wallpaper. Our knowledgeable and friendly staff are always at hand to offer advice and make the most out of your decorating experience.

- Delivery Available
- Parking behind store with rear entrance
- Dog friendly

04/23/2026

vision in bio šŸ”—

04/21/2026

No like…

Let’s clear it up:
It’s 20% OFF Ben, Regal & Aura.

Perfect timing to refresh your bedroom walls — and yes, we made it easy:
āœ”ļø Premium Benjamin Moore paint
āœ”ļø Curated colour guidance
āœ”ļø Free shipping when you bundle

Only at Primetime Paint & Paper

Swipe up, comment ā€œ šŸŽØ ā€œ for the offer in your dm or check out our bio šŸ”—

04/16/2026

Wrong stain 🪵 = wasted time & wasted money ā° šŸ’ø

Most products just sit on the surface.
The right one protects your wood from the inside out.

That’s what changes everything.

Not sure what your deck needs?

Tap, swipe up, or comment.
We’ll get you the right solution… ASAP!

04/02/2026

ā€œThis is limewash… right?ā€

Sometimes it is.
Sometimes it isn’t.

And that’s the problem.

People see texture and assume it’s one thing.
But limewash, Roman clay, mineral finishes
they can all look similar at a glance…

while behaving completely differently.

Different application.
Different movement.
Different outcome.

This isn’t about correcting people
it’s about understanding what you’re actually looking at.

Because once you understand the material,
you stop chasing a ā€œlookā€ā€¦

and start choosing the right finish for the space.

At the end of the day,
this is closer to art than people think.

And that’s where it actually gets fun.
__________________________

03/30/2026

That’s when it clicked:

Texture doesn’t just add depth.
It controls how color behaves.

Those small peaks and valleys?
They create highlights and shadows.

Variation. Movement. Range.

So what looks like ā€œone colorā€ up close…
becomes something completely different in context.

This is why the same paint color can look flat in one product
and dynamic in another.

It’s not just paint.

It’s how the surface makes the color move.
____________________

03/27/2026

Mom was the creative director… ā¬‡ļøā¬‡ļøā¬‡ļø

Blue Jays Opening Day šŸ¤ Easter Egg Hunt at Primetime Paint & Paper PARKLAWN ONLY!

From March 27 to April 3, we’re bringing a little extra energy into the store.

We’ve hidden Easter eggs all around our 144 Parklawn location — if you find one, open it up and bring it to the front counter to redeem your prize. Not feeling your prize? No problem… you can always default to chocolate and keep it classic 🐣

If you spot the sign on the door, you know what to do — keep your eyes open and join the hunt.

Opening day, Easter, spring… it all connects. New season, new energy, and a reminder to step into something fresh for the next quarter.

We hope everyone enjoys it: can’t wait to see you in-store.

________________

03/26/2026

It’s just color, right?

Same shade. Same wall.
Different product shouldn’t change anything.

But it does.

A flat acrylic sits still.
A limewash moves.
A mineral finish absorbs light differently.
A textured wall turns one color into a range.

So now the question isn’t:
ā€œWhat color do you like?ā€

It’s:
ā€œWhat do you want that color to do?ā€

Because the moment texture enters the conversation,
color stops being a choice…

and starts becoming an experience.

_____________

03/25/2026

Color isn’t a fixed outcome. It’s a range.

The moment you move from flat paint to textured walls, everything changes.

Limewash, Roman clay, and mineral finishes don’t just hold color, they shift it. Light hits high points differently than low points. Movement gets introduced. Depth starts to exist.

What you’re seeing isn’t one color anymore. It’s a spectrum living on the surface.

That’s why the same shade can feel completely different depending on the material and application.

This is where color theory meets texture.

And it changes how you choose everything

____________

03/24/2026

I guess he is well connecticut-ed šŸ›ø
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03/23/2026
03/12/2026

Business Boyfriend & Designer Girlfriend…

Address

299 Queen Street East
Toronto, ON
M5A1S7

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm
Saturday 9am - 5pm
Sunday 11am - 3pm

Telephone

+14167039846

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