CheilMDLab explores new aesthetics and extends spatial design beyond physical boundaries – effortlessly crossing borders between the virtual cosmos of social networks, big data and artificial intelligence and the real world. We believe places are never simply inspiring destinations. Places are authentic generators of education, trading, invention and unity. We understand places by combining the de
sign factors of people, products, services and spaces. Places are transitional sites made for connected experiences. Our project teams are experience-design collaborations between researchers, architects, artists, designers and software engineers. Our commissions incorporate brand strategy, audience planning, interactive media, 3D design and production management. Established with our founding client, Samsung Electronics, we operate in 34 countries. As part of the Cheil network we work alongside creative agencies BMB (UK), McKinney (USA), Barbarian Group (USA) and Bravo (CN).
