fp_design

fp_design as a full-service design agency under the leadership of fritz frenkler, f/p design is your partner for design innovation.

our international multidisciplinary teams in germany and japan support you from brand and product development to communication. founded in 2000 by fritz frenkler, f/p design develops products, product systems and services in the fields of industrial design, interface design, brand design, and architecture. everything we do should always make our life easier and safer but also strengthen the recogn

ition of brands. by taking inspiration from the gestaltung philosophy of dieter rams and hfg ulm, we rely on minimalism and bring clarity to the world of increasingly complex technology. with offices in germany and japan we consult different businesses, from globally renowned companies to innovative startups.

without design dna, every brand is replaceable.at f/p design, we develop design that is more than just form—it’s identit...
14/04/2025

without design dna, every brand is replaceable.

at f/p design, we develop design that is more than just form—it’s identity, intention, and structure. a well-defined design dna runs through every detail: from the product to communication to the overall brand experience.

we support companies in shaping this identity—making it distinct, lasting, impossible to ignore and stay recognizable.

precision is more than a manufacturing standard, it is a core principle of good design.at f/p, precision drives function...
07/04/2025

precision is more than a manufacturing standard, it is a core principle of good design.

at f/p, precision drives functionality, longevity and aesthetic clarity. intuitive handling, balanced proportions and a reduced, purposeful design language ensure long-term value—both functionally and visually.

for us, precision means shaping every element with intention—from the first sketch to the final product.

because real quality is always found in the details.

f/p – the office for gestaltung⁠⁠at f/p, we have always approached design as more than surface and see it as a responsib...
04/04/2025

f/p – the office for gestaltung⁠
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at f/p, we have always approached design as more than surface and see it as a responsibility. ⁠
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the german word gestaltung means “to develop” or “to create” but more than that, it describes a process: thoughtful, functional, and rooted in context. this is the philosophy we follow. inspired by the legacy of german design – from werkbund to hfg ulm and beyond. ⁠
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our goal is to re-establish this term internationally and build a future where gestaltung once again stands for clarity, purpose, and progress.⁠
minimal, timeless, precise –⁠
this is f/p, das büro für gestaltung.⁠
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urushi – a timeless material⁠⁠few materials embody tradition, durability, and precision as seamlessly as urushi, the jap...
02/04/2025

urushi – a timeless material⁠
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few materials embody tradition, durability, and precision as seamlessly as urushi, the japanese lacquer that has been used for over 9,000 years. ⁠
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at f/p design, we have worked with urushi firsthand, integrating it into our products and exploring its potential in contemporary design. ⁠
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true innovation doesn’t always mean inventing something new. sometimes, it means looking at what already exists and understanding how to use it in new ways. at f/p design, we believe in honoring the craftsmanship of the past while shaping the future of design.⁠
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design is never just about aesthetics⁠—it’s a strategic tool that influences everything from brand recognition to cost e...
21/03/2025

design is never just about aesthetics⁠
—it’s a strategic tool that influences everything from brand recognition to cost efficiency and user experience. ⁠
⁠
at f/p design, we think about every detail, every process, and every advantage that a strong, cohesive design-dna can provide. because great design isn’t just about looking good—it’s about working smarter.⁠
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"less but better" is more than just a design principle⁠—it is a mindset, a design ethic built on clarity, precision, and...
19/03/2025

"less but better" is more than just a design principle⁠
—it is a mindset, a design ethic built on clarity, precision, and sustainability.⁠
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our history with dieter rams goes back decades. dieter rams and our founder fritz frenkler have a deep respect of each other, based on the shared belief that good design means stripping away the unnecessary to reveal pure functionality.⁠
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at f/p design, we bring this philosophy to life every day:⁠
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less distraction, more meaning⁠
less waste, more longevity⁠
less, but better⁠
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odelic / catalog cover designfollowing the general catalogs, the design combines typography with cut-out product images ...
14/03/2025

odelic / catalog cover design

following the general catalogs, the design combines typography with cut-out product images to create a title logo that conveys consistency. the target audience is architectural firms, and while the design remains achromatic, the contrast between the figures and the background, along with the composition, ensures a strong and lasting impression.

explore the new look via link : https://fpdesign.com/odelic-product-catalog-for-retail-and-facility-space/

odelic / catalog cover designadding a fresh, minimalistic touch to odelic’s catalog cover, our design brings new energy ...
01/10/2024

odelic / catalog cover design

adding a fresh, minimalistic touch to odelic’s catalog cover, our design brings new energy to their visual identity. with clean lines and a timeless aesthetic, this renewal highlights the elegance of their lighting solutions while staying true to our "less but better" approach.

explore the new look: https://fpdesign.com/odelic-catalog-cover-renewal-adding-visual-freshness/

dieter rams receives if design lifetime achievement award!a true visionary in the field of industrial design, dieter ram...
03/05/2024

dieter rams receives if design lifetime achievement award!

a true visionary in the field of industrial design, dieter rams was bestowed with the very first if design lifetime achievement award during the ceremony on april 29, 2024. the audience erupted with a wave of applause and a standing ovation, which came as no surprise. rams’ legacy transcends generations, inspiring countless designers around the globe.

jonathan ive, the former vice president of industrial design and chief design officer at apple, famously praised rams for his functional and minimalist works: “at a glance, you knew exactly what it was and exactly how to use it”. rams’ iconic designs for braun have left an indelible mark on the industry, with many of his products earning if design awards over the years.

the laudatio was delivered by none other than fritz frenkler, our founder, chairperson of the iF International Forum Design award jury, and member of the board of trustees of the dieter and ingeborg rams foundation.

leinfelden-echterdingen city / mobility hubs f/p design developed mobility hubs for the city of leinfelden-echterdingen,...
11/03/2024

leinfelden-echterdingen city / mobility hubs

f/p design developed mobility hubs for the city of leinfelden-echterdingen, which strategically unite various mobility services, including public transportation, bike rentals, and car-sharing stations. facing the imperative to reduce motorized individual traffic and promote sustainable alternatives, the city aims to enhance urban living through the creation of key intersections that simplify the combined use of diverse transportation modes.

the innovative design approach features distinctive pillars that seamlessly integrate static, functional, and guiding elements, providing not only a visually striking but also logically organized urban landscape. with a focus on clear navigation and flexibility, the design ensures adaptability to diverse urban settings and future expansion, making it a sustainable and scalable solution for the city’s evolving needs.

photo: stadt leinfelden-echterdingen, marcus gloger

Adresse

Gollierstraße 84
Munich
80339

Öffnungszeiten

Montag 09:00 - 18:00
Dienstag 09:00 - 18:00
Mittwoch 09:00 - 18:00
Donnerstag 09:00 - 18:00
Freitag 09:00 - 18:00

Telefon

+498990901590

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