02/05/2022
With its timber structure already underway, we're incredibly happy to disclose the full design for World of Volvo!
Totalling 22,000 m²/236,805 ft², World of Volvo will unite the brands of Volvo Group and Volvo Cars in a new experience center in Gothenburg, sharing the history, tradition, and future of the famed Swedish brand.
World of Volvo is designed around the Swedish concept of “Allemansrätten”, denoting the fundamental right that all citizens share to nature: the right to roam freely on any piece of land regardless of ownership, showing consideration for nature and for others.
The circular form of World of Volvo, encompassing both care of nature and consideration for people, encourages visitors to make their own experience both inside and outside.
“Our goal was to give form to something very essential to the Swedish spirit. World of Volvo’s circular form, the timber materiality, its integration with the landscape, and, fundamentally, its openness – these things are all parts of a core collective identity,” says Martin Stenberg Ringnér, Associate Design Director, Sweden.
The project is expected to be completed in late 2023 and open to visitors in 2024.
See the full design: https://hnglr.sn/375Vblt
Henning Larsen takes on the role as lead design and landscape architect as well as providing interior design services.
The full team consists of BRA Group Bygg, Nordström Kelly Arkitekter, WIEHAG GmbH, Lindner Skandinavia AB, Optima Engineering AB, BRA Teknik, BRA Mark.
Renders by KVANT-1