IDIA

IDIA We help people to lead a creative productive life by creating authentic designs. Ehab Mokhtar has over 20 years of experience in Design and Design Management.

We serve Businesses & Developers who want to create value for their communities through our innovative solutions. At IDIA we meet every day with a determination to change the world and make a real impact. Since 1995, we have been a research based architectural design firm, helping our clients fulfill their goals by adopting a holistic, human centered approach to create unique experiences. We chall

enge the status quo and always question the conventional assumptions as our vision is to make a real positive change in people’s life. In 2016 IDIA embraced a strategy to achieve the goal of being one of the top innovative design firms globally. This strategy is be based on investing in research and development, attracting the top talents and creating a work environment that motivates continuous learning and curiosity. We take design beyond the conventional architectural domain; we have developed our own Design Thinking methodology as a key to achieving strategic innovation by merging architectural, service and business design. We still meet every day with a determination to change the world and make a real impact. We love to create designs and solutions that solve problems, make complex issues much simpler and transform people’s aspirations into a real life experience. He founded IDIA in 1995 as a research-based design firm. His leadership has grown IDIA from a small team to one of Egypt’s largest design firms with over 60 designers and engineers. He is working to make IDIA one of the most innovative design firms in Egypt and the region. His philosophy of design stems from adopting a holistic approach to life, in which everything is connected and leads to a human design in harmony with its context.

This is not a rebrand.It’s a structural shift.IDIA no longer operates as something you see.It operates as something you ...
14/05/2026

This is not a rebrand.
It’s a structural shift.

IDIA no longer operates as something you see.
It operates as something you read.
We built our identity the same way the first
signals were built — not from aesthetics,
but from logic. From pattern. From language.

Morse code isn’t our visual.
It’s our foundation.
Universal. Translatable. Independent of form.


12/05/2026

Everything, when connected,
resolves into logic.
A system of thinking — not just doing.

09/05/2026

Repetition became a language.
A system that could grow
without losing its logic.

05/05/2026

Time itself revealed a pattern.
Moments could be observed,
framed, and held.

03/05/2026

Power was not invention.
It was the result of connected systems
working together.

26/04/2026

Sound carried more than noise.
It carried structure.
A pattern we learned to transmit.

22/04/2026

Force was never chaotic.
It followed rules
waiting to be understood.

19/04/2026

Movement revealed itself as a system.
Not random…
but repeatable.

15/04/2026

Then a new pattern appeared.
The land could be shaped…
and made to respond.

This is “just” a compass!
18/03/2025

This is “just” a compass!

Address

9, Amer St, Off El Mesaha Square, Dokki
Giza
12611

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Sunday 9am - 5pm

Telephone

+201063210222

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