We serve Businesses & Developers who want to create value for their communities through our innovative solutions. At IDIA we meet every day with a determination to change the world and make a real impact. Since 1995, we have been a research based architectural design firm, helping our clients fulfill their goals by adopting a holistic, human centered approach to create unique experiences. We chall
enge the status quo and always question the conventional assumptions as our vision is to make a real positive change in people’s life. In 2016 IDIA embraced a strategy to achieve the goal of being one of the top innovative design firms globally. This strategy is be based on investing in research and development, attracting the top talents and creating a work environment that motivates continuous learning and curiosity. We take design beyond the conventional architectural domain; we have developed our own Design Thinking methodology as a key to achieving strategic innovation by merging architectural, service and business design. We still meet every day with a determination to change the world and make a real impact. We love to create designs and solutions that solve problems, make complex issues much simpler and transform people’s aspirations into a real life experience. He founded IDIA in 1995 as a research-based design firm. His leadership has grown IDIA from a small team to one of Egypt’s largest design firms with over 60 designers and engineers. He is working to make IDIA one of the most innovative design firms in Egypt and the region. His philosophy of design stems from adopting a holistic approach to life, in which everything is connected and leads to a human design in harmony with its context.