28/05/2026
Is craftsmanship the new luxury in the age of AI?
Last week, nearly a hundred designers and members of the press gathered at ABL-Laatat to reflect on this question.
From our team, Interior Architect Maiju Koskela joined the panel.
As AI continues to shape expectations — especially around speed — it also shifts how design is perceived. There is growing pressure to create quickly, and to design spaces that work as images.
But as Maiju highlighted:
“Spaces are not images — they are lived.”
What matters is how a space feels — how it is experienced through the body, materials, and atmosphere.
At the same time, our understanding of luxury is changing:
“Luxury isn’t about everything that is possible — it’s about what is meaningful.”
Rather than adding more, it becomes about intention, careful decisions, and allowing time for the process.
And often, what defines the experience most is subtle:
“It’s not always what we see — it’s what doesn’t disturb us.”
Small details and sensory balance create spaces that feel calm, considered, and lasting.
Perhaps this is where craftsmanship and a new kind of luxury meet.
A warm thank you for the thoughtful discussion:
Anna Haverinen, Antti Olin, Linnéa Pesonen, and our own Maiju Koskela
Moderated by Janita Suojanen from Kauas Creative
Thank you and for bringing people together around such a meaningful topic.
