12/11/2025
As part of its collaboration with Louis Vuitton Beauté, Piranèse leveraged its in-house immersive 3D visualization tool Gémèse, designed to transform the way retail concepts are conceived and presented.
Thanks to Gémèse, Louis Vuitton’s teams were able to immerse themselves in the concept before production even began — freely exploring the spaces in virtual reality, adjusting and measuring volumes, calibrating textures and lighting, and testing multiple visual options.
A true virtual and collaborative prototype that enhances decision-making and streamlines communication.Developed by Piranèse, Gémèse embodies our commitment to combining innovation, attention to detail, and aesthetic excellence in support of the most prestigious Maisons and their most ambitious projects.
✨ See, feel, understand — before building.