07/05/2026
Designing the Airport Lounge Experience Beyond the Visible at Aspire Pre-Flight Hospitality
In 2026, Aspire partnered with EcoScent to introduce a distinctive sensory identity across their airport lounges. Aspire Pre-Flight Hospitality are designed to offer a premium yet welcoming environment for travellers, where comfort, calm, and quality are essential at every touchpoint.
They wanted to elevate the guest experience by creating a memorable atmosphere that reflects their brand values, something that feels fresh, uplifting, and sophisticated, while still approachable within a busy airport environment. The objective was to introduce a signature scent that energises travellers while also providing a sense of calm and comfort.
They approached EcoScent with a clear goal, to develop a bespoke fragrance that enhances the lounge experience while reinforcing Aspire’s premium positioning.
We guided the team at Aspire through EcoScent’s range of products, fragrances and possible solutions. It was a highly collaborative process involving sampling, feedback sessions, and testing multiple fragrance directions. Working closely together, we explored different scent profiles and hardware options, refining the balance to achieve a blend that aligns perfectly with the brand.
To ensure the best possible outcome, several options were tested in live lounge environments, allowing both guests and staff to provide feedback. Based on this, a Bergamot Tea and Mandarin profile was selected. This carefully crafted fragrance combines fresh citrus top notes with a floral heart and a warm base, creating a balanced and energising atmosphere that enhances the space without becoming overpowering.
We identified the most suitable scenting solution and introduced discreet mini diffusion systems across all lobby areas. This ensured a consistent and subtle scent presence, complementing the environment from the moment guests enter or exit the lounge. The rollout was smooth and efficient, supported by the plug-and-play nature of the solution.
As a result, Aspire lounges now benefit from a fresher, more relaxing environment that enhances the overall guest experience. The scent adds a distinctive layer to the brand, reinforcing attention to detail and creating a memorable impression. Guests often associate the fragrance with cleanliness and comfort, while stakeholders recognise the added value in brand differentiation.
Aspire Lounges
