25/05/2026
This is a story about common values.
started in 2009 from a small Los Angeles storefront, reselling retailored vintage clothing. From there, they built an entire brand around a single mission: that fashion doesn't need to begin with something new. Today, their goal is to source 100% of their fabrics from deadstock, recycled, and next-generation materials by 2030.
When we designed their Covent Garden flagship store inside a Listed Building along King Street, we found ourselves working from the same starting point. Rather than a constraint to work around, the existing heritage structure became the material we had to work with. We preserved details and retained proportions. New interventions were introduced not to detract from the existing space but to enhance its existing character.
Different disciplines, common values.
Guarnieri Architects: the nerds of Conservation.
Understanding the past, redefining the future.