Do South

Do South Do South is the first store of its kind to open in South London. Back then, Crystal Palace was known for its antiquities and second-hand shops.

Where it all began in a beautiful curated showroom established over 15 years, we design bespoke kitchens and provide a wide collection of design furniture and sofas visit online www.do-south.com Founder and Creative Director Freddie Oke took an ordinary newsagents that had been boarded up for 3 years in an old unloved zone, remodelled the space, and created the most amazing beautiful gallery. It w

as tired; nobody was interested in Crystal Palace. Freddie changed it. He could have done this anywhere, but he cares for Crystal Palace. He is now part of the fabric. Do South is absolutely known for what it is on this high street. It’s different from anything else. This is what people tell us time and time again. The community embraced it, customers told Freddie that house prices were going to go up, other shops opened after Do South and our presence absolutely influenced that. More shops have now come in, new bars, new restaurants, they raised their level and this one space helped create a scene of pride in this community that wasn’t there before. Since its inception Do South has established itself as a vibrant part of London’s design scene. In 2016 and 2018 it was cited by the Evening Standard as one of the top interior showrooms in the capital. Why would you go to Freddie to create your perfect home? Freddie brings balance to a space. He'll reclaim things, keep existing things, whether it be the furniture that looks great that could still work within the new scheme or some of the old flooring that was taken up but we could use it somewhere else in the space. Or doors that could be dipped and stripped. His focus is always on the best style for the space. Freddie also brings heart and soul. If it’s not there, he’ll bring life and love back into a space. This isn't just wanting to make a statement with a project, he genuinely cares. Our location in Crystal Palace is highly convenient for style-conscious homeowners in Dulwich, Sydenham, Beckenham and other surrounding areas. Our 100m² showroom with its wide open view windows showcases the finest examples of contemporary Italian, Spanish and Danish living and dining furniture alongside iconic re-upholstered sofas and armchairs of the 50's, 60's & 70s, all brought up-to-date in the latest fabrics.

29/09/2025

We get out of the way and allow the natural process to lead the kitchen conversation. If you looking for something like this you know what you need to do, naturally!

25/09/2025

We love sharing feedback particularly when your clients understand the value of your team!

It’s an amazing offer!!Celebrating the CH24 Wishbone Chair, a masterpiece by Hans J. Wegner.Extraordinarily reduced pric...
02/09/2023

It’s an amazing offer!!
Celebrating the CH24 Wishbone Chair, a masterpiece by Hans J. Wegner.
Extraordinarily reduced pricing on four variants until November 30, 2023.
Visit our showroom in Crystal Palace or our online shop for you to own a piece of furniture history.

19/08/2023
Up on the roof and what an amazing view! The sheer scale was incredible and exciting. We found bee hives underneath the ...
17/08/2023

Up on the roof and what an amazing view! The sheer scale was incredible and exciting. We found bee hives underneath the tiles. Do South’s helped to restore this house back to its former glory. Carefully assembling a team of experts, watch how this project was rebuilt from the roof down to the basement. dm info@do-south, if you have a project to discuss

Every project starts with a conversation. Would you believe the conversation started from discussing a wallpaper finish ...
05/08/2023

Every project starts with a conversation. Would you believe the conversation started from discussing a wallpaper finish in Do South to undertaking a major building project. Feast your eyes on the scale of this project over 5000 sq meters. Imagine, having to bring this up to a modern standard, no problem for our creative director it’s one thing talking, it’s all about action speaks louder than words!

The scale of this project was a positive challenge for Do South’s creative director Never one to shy away, this was a f...
05/08/2023

The scale of this project was a positive challenge for Do South’s creative director Never one to shy away, this was a fantastic opportunity to demonstrate his skill and eye for detail. Do South have over the years been instrumental, bringing luxury design furniture and Kitchens to South London. Attention to detail is one of Freddie’s key strength!

You will find many items on display visit our showroom and try before you buy!
04/08/2023

You will find many items on display visit our showroom and try before you buy!

On site with Lanre from . We are really proud and excited to know one of our local Architectual partners is making waves...
04/08/2023

On site with Lanre from . We are really proud and excited to know one of our local Architectual partners is making waves within our Crystal Palace community. We support local businesses and know many of our loyal Do South customers feel the same way too!!

Freddie oke and Do South were approached to help a private client with the redesign of a double fronted Victorian house....
02/08/2023

Freddie oke and Do South were approached to help a private client with the redesign of a double fronted Victorian house. Freddieoke_ our creative director assembled a team of Architects, builders and specialist contractors to reinstate the house back to its former glory. Stay with us over the coming weeks, as we share some of the journey with you.

The String system.The string system allows you to design your own bundle to perfectly fit your space.
17/04/2023

The String system.

The string system allows you to design your own bundle to perfectly fit your space.

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London

Opening Hours

Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

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