02/06/2026
Political stakeholder engagement is evolving, as Vuelio's SVP Government, Stakeholder and Public Affairs Strategy Kelly Scott explains.
A fragmented media ecosystem has given rise to new channels, from political podcasts to alt social media.
And as this behaviour has changed, so too must the strategies adopted to reach different stakeholders.
For instance, just as a politician can feature on a podcast as a guest, they are also part of the audience, and can be influenced in turn. Ignoring the multichannel paths of influence and engagement of the modern media ecosystem could mean missing out on opportunities to champion your cause.
Find out how to navigate this landscape with a combined political and media platform:
https://resources.vuelio.com/eml-prod-political-monitoring-may/