31/05/2026
A massing is not a building. It’s a question!
Most of the time, that question gets answered too late,
after the model is detailed, after the renders are done, after the project has already committed to a form no one really tested.
is for the stage before that. You give it a base and a line of intent, it gives back a sharper version of what you were already trying to say. Form, not finish. Silhouette, openings, proportion - pushed until the building starts to read.
The base stays yours. The thinking stays yours. Only the part where the software gets in the way is gone.
—ai
