Alexandria Dauley

Alexandria Dauley Empowered Living. Inspired Design. Interior Designer & TV Presenter đź“ş
Transforming Spaces with Purpose & Passion
Co-Founder: United in Design

Dauley Design is a London based interior design practice, offering affordable design solutions that take a new, fresh approach to existing spaces therefore allowing clients to realise the true potential of their home by creating schemes that offer both beauty and practicality. Developing a passion for property whilst working for a corporate property relocation agent, Alexandria decided to follow h

er passion for design and embark on a new career in Interior Design. After returning to college to study design, she then set up her own practice in 2016. Design projects range from individual room design to complete project co-ordination and refurbishment. Everyone has their own ideas about the space they wish to live in and how they want to feel in the space. Alexandria works collaboratively with you to translate those ideas into reality and create a beautiful home to be proud of.

02/06/2026

A year on from WOW!house, it's so lovely to see the room featured in my Create Academy course, released last Friday!

I love a camera and getting to talk about my favourite subject and passion, Interior Design, was a huge thrill.

If you love design and want an easy to follow step by step guide and a lifestyle first approach to designing a project, this is for you.

Link in bio for all the course details.

Love A x

Moving forward with intention....Have a great week everyone.A xNew pic 📸 Bringing you this project soon x
18/05/2026

Moving forward with intention....

Have a great week everyone.

A x

New pic 📸

Bringing you this project soon x

14/04/2026

AEVEN event is LIVE!!!

10th June
10-5pm
Cocktails from 5.30pm
Location: WOVEN .is

Full day, high energy, fun, interactive, new format for industry events.

Join us...link for tickets in the bio xx

13/03/2026

New here or a long standing friend and follower? Welcome

I’m Alex, interior designer, founder, and someone who believes design is about far more than beautiful rooms.

Yes, you’ll see design and projects here. But you’ll also find honest conversations about our industry, creativity, business, and the people shaping the future of it.

A big part of that is a new community we’ve created for the entire design ecosystem to connect, collaborate, amplify voices, share knowledge and build something better for our industry together.

And as always, inspired by the important work of .

If that sounds like your kind of space, you’re very welcome here.

Happy Friday and have a wonderful weekend.

Love A x

Week 2 of The Design State of Play.Last week’s post on project management reached over 60,000 designers around the world...
09/03/2026

Week 2 of The Design State of Play.

Last week’s post on project management reached over 60,000 designers around the world, and the conversation that followed was extraordinary.

Hundreds of comments.
Thousands of shares.
Designers from across the industry weighing in.

So let’s continue the discussion.

This week’s question touches on something I hear constantly from designers:

“Clients don’t understand the value of what we do.”

Interior design is a complex discipline.
It combines creativity, psychology, strategy, procurement, coordination and risk management.

Yet much of that work is invisible.

Clients see the finished room.
They see the sofa, the lighting, the colour palette.

What they don’t see are the hundreds of decisions that led there.

Which raises an uncomfortable but important question for our industry.

Are clients undervaluing design…

Or are we under-explaining it?

Because if value isn’t clearly articulated, price becomes the only thing people can judge.

And that’s rarely a fair reflection of the work involved.

So I’d love to hear from designers across the industry:

How do you communicate the true value of your work to clients?

And do you think our profession needs to get better at explaining what design actually involves?




A bedroom should never be just a place to sleep.It’s where the day begins.Where the day ends.Where the quiet rituals of ...
05/03/2026

A bedroom should never be just a place to sleep.

It’s where the day begins.
Where the day ends.
Where the quiet rituals of life happen.

Reading before bed.
Choosing what to wear.
Taking a moment to slow down before stepping back into the world.

When we designed this suite, the intention was simple: create a space that supports those everyday moments.

Natural materials, woven textures, warm neutrals and calm light.
Nothing shouting for attention, yet everything working together.

The bedroom flows into a dressing space that feels considered rather than purely functional, because how we move through our homes matters just as much as how they look.

Good design isn’t decoration.
It’s about shaping the experience of living.

And when a space quietly supports your life, you feel the difference every single day.



For a long time, I thought success meant more clients.Bigger projects.Higher budgets.Longer waiting lists.And I built th...
27/02/2026

For a long time, I thought success meant more clients.

Bigger projects.
Higher budgets.
Longer waiting lists.

And I built that.

But I’ve realised something.

Impact isn’t measured by the number of rooms you complete.

It’s measured by the conversations you influence.

The response to my recent commentary, the podcast discussions, the speaking invitations, the industry dialogue, has made one thing very clear:

People aren’t just looking for design.

They’re looking for clarity.

Clarity about how we live.
Who gets represented.
What this industry stands for.
Where it’s going next.

Private design will always be my foundation.

But this next chapter is about scale.

Public dialogue.
Collaboration.
Platforms.
Perspective.

Evolution isn’t abandonment.

It’s expansion.

Before & After: Small room. Big attitude.This was the tiniest guest cloakroom in our Notting Hill Townhouse, the kind mo...
26/02/2026

Before & After: Small room. Big attitude.

This was the tiniest guest cloakroom in our Notting Hill Townhouse, the kind most people would play safe with.

We did the opposite.

Swipe to see where we started… a narrow, forgettable space with zero presence. And now?

Wrapped in Jurassic Green marble (leathered for that velvety, tactile finish), carved into a monolithic basin, framed by a soft architectural arch that turns a corridor into a moment.

When a space is this small, every decision matters more. So we went all in. Strong veining. Deep tone. Sculptural form. No half measures.

Because “just a cloakroom” is never just a cloakroom.

I have just spent the morning at learning about AI in Interior Design. In summary, true designers are safe....however.....
24/02/2026

I have just spent the morning at learning about AI in Interior Design. In summary, true designers are safe....however....

Interior design is evolving. Fast.

The conversation isn’t “is AI coming?”
It’s already here and I personally use it everyday for various tasks.

The real question is this:

If AI can generate the visuals…
what can only you bring?

Because our value was never just about mood boards or renders.

It’s about judgement.
It’s about taste.
It’s about knowing when to push and when to hold back.
It’s about understanding people, how they live, what they need, what they don’t yet know how to articulate.

Technology will change the tools.

It shouldn’t replace the thinking.

So I’m curious 

Where do you think our real creative value lies now?

Let’s talk.

Colour and pattern are the heartbeat of a room, they’re what turn four walls into a feeling.This bedroom from our Nottin...
23/02/2026

Colour and pattern are the heartbeat of a room, they’re what turn four walls into a feeling.

This bedroom from our Notting Hill Townhouse (which many of you loved last week) is a perfect example of how layering texture, tone and a little confidence can completely transform the atmosphere. The starting point was that incredible fabric, rich, earthy, full of movement, which set the palette for everything else to quietly fall into place.

From the warmth of the textured wallcovering to the soft glow of the brass and the subtle rhythm of the upholstery, every element is working together rather than competing. It’s cosy, grounded and just a little bit glamorous, the kind of space that feels calm the moment you walk in.

We always say pattern doesn’t have to shout to make an impact, sometimes it just needs the right supporting cast.

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