Reece Kelly Designs

Reece Kelly Designs Reece Kelly Designs is a professional freelance business that helps tradesmen & women transform their businesses into memorable and engaging brands.
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I am qualified to design standout logos, sleek business cards and exciting social media visuals.

Green Canopy Roofing Company Brand Guidelines!Dave recently launched his own roofing business — but with a twist. At 53,...
17/10/2025

Green Canopy Roofing Company Brand Guidelines!

Dave recently launched his own roofing business — but with a twist. At 53, he wanted to think long-term, creating something sustainable both for the planet and for the future owner.

Introducing Green Canopy Roofing Company — a roofing business with an eco-friendly edge. They install solar panels, use natural wool for insulation, and work exclusively with environmentally friendly materials and methods.

I had the pleasure of developing a bold, distinctive brand and full set of brand guidelines for Dave — designed to stand out in an industry where many companies look the same. Instead of the usual “roof” symbols, I created something with real character that reflects their innovative approach.

Brand guidelines don’t just define how your business looks — they help maintain consistency as your team grows or when it’s time to pass the business on.

Thinking about rebranding or preparing your business for its next chapter?

Let’s chat — see how Reece Kelly Designs can help your brand stand out and last.

I recently designed a logo for Cherry Street Brickwork & Construction (Leeds), a company specialising in bricklaying and...
21/08/2025

I recently designed a logo for Cherry Street Brickwork & Construction (Leeds), a company specialising in bricklaying and groundwork.

To showcase their new branding, I applied the visual identity to a mock workstation and site signage.

If you're looking to develop a brand for your business — including the design and production of site signs or custom workstations — I'd be happy to help. Whether you operate in the domestic, commercial, or construction sectors, let’s schedule a call to bring your vision to life.

A friend of mine suggested I focus my time on trying to train AI to design in my style, as AI is the future. Although sh...
14/08/2025

A friend of mine suggested I focus my time on trying to train AI to design in my style, as AI is the future. Although she isn't wrong about AI being the future, it isn't my future. I still firmly believe there is a place for human input in brand design.

For one, AI can not have a fully intelligent conversation with you, yes, although impressive, it still needs to compute what you tell it in literal calculations, however, as a person, I have ideas popping up everywhere from the smallest details you tell me. This is the difference in brands looking unique and tailored to your business rather than every trades business having a roof with your business name underneath it.

As a designer, I don't use maths to produce something you have told me you want, I enjoy a messy sketchboard where I can ideate and iterate ideas to produce something that makes you stand out. This is something I think is really valuable when producing a stand out and memorable brand.

And finally, after taking a trip to Lincoln, I was reminded that there was life before AI and the incredible things made by people using only their hands, eyes and physical tools. The perfect imperfections that produce magnificent visuals with so much character.

So, no, I will not train AI to do what only a human designer can do best, especially when it is something I enjoy and am passionate about.

If you want a brand that will make you stand out from your competitors, get in touch, let's have a chat about what makes your trades business unique and allow me to produce a brand to match!

Lincoln Cathedral

As a child, I was always drawn to the many vehicles I saw promoting local businesses—bold, eye-catching, and highly effe...
08/08/2025

As a child, I was always drawn to the many vehicles I saw promoting local businesses—bold, eye-catching, and highly effective. So, when I started my own business, I knew right away that I wanted to make use of my vehicle as a mobile advertisement.

In today’s digital age, with such a strong focus on social media, it's surprising how many tradespeople no longer brand their vehicles—or if they do, the designs often feel outdated.

At Reece Kelly Designs, I offer custom vehicle advertisement designs tailored specifically to your vehicle's make and model. Whether you’re after a clean, simple layout or something more elaborate, I can create a design to suit your brand. For those looking for a professional application on a larger scale, I also partner with experienced installers who can apply the design quickly and cost-effectively.

Branding your vehicle is a smart, mobile way to promote your business wherever you go. If you're ready to turn your vehicle into a powerful marketing tool, get in touch!

Here, I have designed a new brand identity for Envy Joinery, establishing a cohesive and visually consistent presence ac...
31/07/2025

Here, I have designed a new brand identity for Envy Joinery, establishing a cohesive and visually consistent presence across Facebook, LinkedIn, and Instagram.

The integration of authentic wood textures throughout the branding clearly communicates the core material the company works with, effectively highlighting a key selling point to both commercial and domestic clients seeking skilled joinery services.

As a designer, I value traditional techniques and draw inspiration from my surroundings—including the wooden furniture in my office. Additionally, my background in photography allows me to incorporate high-quality, original imagery into my work. Whenever possible, I prioritise using real, photographed textures over digitally created ones to ensure authenticity and depth in the visual presentation.

Have an idea in mind?Whether you're looking for a custom logo, complete brand identity, or a fresh social media design, ...
25/07/2025

Have an idea in mind?

Whether you're looking for a custom logo, complete brand identity, or a fresh social media design, I'm here to help. I also offer high-quality designs for business cards, flyers, leaflets, posters, and more. Let’s bring your vision to life—starting with a quick chat!

Did you know you can book a call directly through Facebook?
Just tap the “Book Now” button on the Reece Kelly Designs page, select a time that works for you, and you’re all set. A Google Meet link will be attached to the booking.

Best of all—calls are currently FREE, so there’s absolutely nothing to lose and everything to gain. - Let’s create something great together!

A great way to end the week with a event with people associated in the property and construction industry - Followed b...
19/07/2025

A great way to end the week with a event with people associated in the property and construction industry - Followed by pizza and a pint at The Climbing Works and The Works Tap (Sheffield)

Great fun and friendly vibes! Looking forward to the next one!

Address

Sheffield

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

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