The Taunton Flower Company

23/06/2026

Meet the ‘Whiter shade of pale’—one of the stars of our upcoming season. 🌟🌹

If we had to pick a favourite (though it’s nearly impossible!), this beauty would be right at the top of the list. We chose this variety for its soft blush pink centres that lighten to a silvery, steel white at the edges. They have a strong, classic rose scent with complex notes of citrus and chocolate-lime.

Right now, these plants are tucked into the Taunton soil, working hard to grow the strong stems we’ll be cutting later this year. Watching them develop from tiny saplings into lush bushes is one of the most rewarding parts of this journey.
Every petal tells a story of the care and attention we put in every single day.

What is your absolute favourite rose colour? Are you a classic deep red fan, or do you prefer soft, buttery yellows and creams? Let us know below! 👇

18/06/2026

Did you know that most supermarket roses travel thousands of miles before they reach your vase? ✈️🥀

At The Taunton Flower Company, we’re doing things differently. We believe in flowers that are "Grown, Not Flown."By growing our roses right here in Taunton, we ensure:
Unrivalled Scent: Mass-produced roses are often bred for travel-durability, losing their fragrance in the process. Ours smell exactly like a rose should.

Fewer Miles: No planes, just a short trip from our field to your home or business.
True Seasonality: We celebrate what is blooming now, following the natural rhythm of the British seasons.

Choosing local isn't just a trend; it’s a commitment to quality and the environment. We can’t wait for you to experience the difference that "Somerset-grown" makes.

Does knowing where your flowers come from matter to you? We’d love to hear your thoughts in the comments! 💚

16/06/2026

Before the elegant bouquets and the sweet scents, there is the preparation. 🪏

Today we’re sharing a little glimpse into the “unseen” side of The Taunton Flower Company. Whether it’s enriching the soil, checking the irrigation, digging a borehole or planning our first rows of specialist roses, this is where the magic truly begins.

It’s hard work, but we wouldn’t have it any other way. Every hour spent out here in the fresh air is an investment in the quality and scent that only locally grown flowers can provide. 🌹

What part of the “behind-the-scenes” journey would you like to see more of? The planting, the planning, the people or the picking? Let us know below! 👇

14/06/2026

https://joferridaytfc.substack.com/p/stubbornness-is-a-gift find out why being stubborn is a gift in this week's update on Substack

Stubbornness is a gift. I’m not joking when I say this.

13/06/2026

banging tune

11/06/2026

It all starts with a single rose and a dream rooted in Taunton soil. 🌸

Welcome to the very first chapter of The Taunton Flower Company.
We aren't just starting a business; we’re growing a legacy. Our journey begins right here in the heart of Somerset, where we are transforming a passion for the land into a specialist rose-growing and floristry venture.

From the careful preparation of the earth to the very first bloom, we want to take you behind the scenes of everything we do. For us, it’s about more than just beautiful stems—it’s about the "grown, not flown" philosophy, celebrating local seasons, and the muddy-handed joy of watching something spectacular grow from nothing.

I’m Jo, a trained florist and the owner. I am so excited to have you here at the beginning of our story.

Are you a fellow flower lover or a local resident?
Drop a "👋" in the comments so we can say hello! We can't wait to grow this community alongside our roses.

09/06/2026

Calling all Somerset florists, wedding designers, and bloom lovers! 🌸✨

We are absolutely thrilled to officially introduce The Taunton Flower Company. But we aren't just starting a standard business; we’re growing a legacy right here in the heart of Somerset, and we want to invite you along for the journey.
We are transforming a lifelong passion for the land into a specialist heritage rose-growing and floristry venture.

For us, it’s about more than just beautiful stems—it’s about championing the "grown, not flown" philosophy. We know the pressure of creating breathtaking, unforgettable wedding florals, and we believe the most magical designs start with the highest quality, locally nurtured ingredients. We want to celebrate our distinct local seasons and share the muddy-handed joy of watching something spectacular grow from nothing. 🧑‍🌾🌿

From the meticulous preparation of the soil to the very first flush of delicate, scented heritage petals, we are taking you completely behind the scenes of our specialist growing journey.

Here is what you can expect from our feed:
🌹 Exclusive sneak peeks at our heritage rose varieties as they develop
💐 Behind-the-scenes insights into our cultivation and harvest processes
🤝 Opportunities for trade partnerships, wholesale inquiries, and collaboration for the upcoming wedding seasons.

We are so excited to put down roots, support the local floral community, and supply you with the kind of romantic, fragrant roses that dreams are made of.

👇 We’d love to connect with our fellow industry creatives! Drop a comment below, introduce your business, and tell us: What is your absolute go-to heritage rose variety for romantic bridal bouquets?

06/06/2026

this week saw me go out of the field on a mumming side quest

A Week of Wings, Weeds and Watchet Harbour

30/05/2026

https://joferridaytfc.substack.com/p/surprise-im-still-weeding Join me by the stream in this heat wave and catch up with the field to farm project progress

🌿 Field Notes — Week Whatever This Is

23/05/2026

https://joferridaytfc.substack.com/p/blood-sweat-and-no-tears
this week saw us move forward in a giant leap with the good weather finally here

Last week delivered the blood — rose claws, sprained foot, full Shakespearean tragedy.