10 Design

10 Design We are 10 Design, part of Egis’ Architecture Line, a dynamic and innovative architecture and master planning practice.

With over 400 architects and designers strategically located across three regional headquarters, and six additional studios globally.

Living the high life - humanising high-densityConstruction has kicked off at our Westlake Square Hanoi project in  . Las...
05/08/2025

Living the high life - humanising high-density

Construction has kicked off at our Westlake Square Hanoi project in . Last week, our team - José Cláudio Silva and Kelly Tran - attended the groundbreaking ceremony to celebrate this exciting milestone.

As part of an ambitious 180-hectare master plan for 's Starlake Central Business District, Toshin Development Vietnam Limited’s Westlake Square Hanoi reimagines this high-rise mixed-use development as a balanced blend of nature, people, and architecture.

Led by Senior Design Principal, Leonard Milford, and Design Principal, José Cláudio Silva, the project will introduce Hanoi's first Takashimaya Department Store. By deviating from traditional layouts, the design incorporates a series of spaces that extend upwards, creating a rich diversity of activity to encourage sustainable urban living. The integration of smaller-scale volumes at the podium creates a vertical network of gardens, green terraces, and open spaces for users. This approach humanises high-density living and offers an inviting environment for all.

Driven by a commitment to sustainable development, Westlake Square Hanoi adheres to the highest green building standards, targeting to achieve LEED Platinum certification upon completion.

Stay tuned for more exciting updates about the project!

10 Design, member of 10N, a collective created by Egis.

We're excited to share that Pengcheng Laboratory Park Phase 1 has been named a finalist at the World Architecture Festiv...
16/07/2025

We're excited to share that Pengcheng Laboratory Park Phase 1 has been named a finalist at the World Architecture Festival 2025!

The 436,500 square-meter Pengcheng Laboratory (PCL) is a cutting-edge research institution specialising in artificial intelligence, big data, and other emerging technologies. Its supercomputer is one of the fastest in the world, enabling researchers to tackle complex problems and carry out large-scale simulations. Located in China's innovation hub, Shenzhen, PCL sets a new standard for collaborative research environments.

"This development seeks to foster collaboration through transitional and social spaces, transforming what could have been a typical institutional environment into a vibrant hub for interaction and creativity. Our aim was to integrate the natural landscape with scientific inquiry, reflecting the flow of energy, ideas, and people." shared Design Principal Jason Easter.

The pedestrian-first, landscape-rich campus is designed to attract top-tier researchers from around the world. Phase one, completed in 2024, has already welcomed its first group of scientists.

We will be presenting our project live in Miami later this year. In the meantime, you can learn more here: https://lnkd.in/gXHFKRJE

10 Design, part of 10N Collective

It’s a wrap! Our first women’s mentorship programme in our Hong Kong studio has finished on a high note. Our mentors and...
20/06/2025

It’s a wrap! Our first women’s mentorship programme in our Hong Kong studio has finished on a high note. Our mentors and mentees came together to celebrate.

As well as being a learning experience with great discussions and expert-led workshops, this 9-month initiative created connections across teams.

“Having benefited from incredible mentors in my own career, I appreciate the opportunity to ‘pay it forward’ through this programme. It pushed me to become the kind of leader that I always wanted to be — supportive and approachable,” shared Jenny Po, Associate Director, “the process has been just as rewarding for me acting as a mentor than the mentees.”

Fei Hong, Associate, shared her experience as a mentee: “The programme created a safe space for us to get to connect and appreciate each other as whole people than merely someone you work with. Seeing how women at different stages of life navigate the challenges also inspired me to find my own voice from within.”

Our studio spirit is built on collaboration, we always encourage our teams to start conversations, share expertise and develop strong creative relationships across borders. The success of this pilot programme, has laid the groundwork to expand to our global studios.

A huge thank you to Kate Geary, Karolina Kurzak, and Queenie Tso!


▶ Discover how it started: https://10design.co/new/leading-by-example-10-design-launches-asia-womens-mentorship-program




10 Design, part of 10N Collective

Last week, on a rainy Thursday in  , we co-hosted a closed-door roundtable, “Lines Between the Lines”, with Sameena Sing...
12/06/2025

Last week, on a rainy Thursday in , we co-hosted a closed-door roundtable, “Lines Between the Lines”, with Sameena Singh and the fantastic Littlemore Design team.

The discussion centered around the evolution of luxury hospitality, the shift from goods to experiences, and the need for a sense of authenticity and alignment between brand, product, and experience, to create a compelling tale about the destination. It’s a true game of complexity.

What’s next? We will be sharing a round-up of key themes in the coming weeks!

A huge thank you to our panel:

• Richard Collings, Associate Principal at 10 Design
• Sameena Singh, Founder of Littlemore Design
• Andrew Heath, Senior VP, Head of Operator Selector UK & Ireland at JLL
• Julian Houchin, Senior Hospitality Executive
• Deborah Wavre, Development Manager at Mandarin Oriental
• Philippa Wagner, Founder/ Experience Design Strategist at PeoplePlacesSpaces
• Riyan Itani, ISHC Itani, Founder & Director of Global Branded Residences

And, another huge thank you to John Goldwyn, Founder of Studio Wild 15, for chairing the candid discussion with such prowess!



10 Design, part of 10N Collective

What aren't we talking about in architecture?Join our open studio as part of the London Festival of Architecture hashtag...
11/06/2025

What aren't we talking about in architecture?

Join our open studio as part of the London Festival of Architecture hashtag next Thursday, June 12th, as we and WW+P Architects open our spaces for a night of games, drinks, and conversation. What are the conversations we’re not having as we design and navigate today’s spaces?

To help form the prompts and questions to discuss on the night, we'd love for you to share your anonymous thoughts (in as much or as little detail as you like):

https://www.surveymonkey.com/r/YK8VTJJ

See you next Thursday at 10 & 12 Valentine Place, SE1 8QH.

10 Design, part of 10N Collective

The ULI Europe conference is coming to London next week, and four of our UK team members will be attending, each contrib...
11/06/2025

The ULI Europe conference is coming to London next week, and four of our UK team members will be attending, each contributing their expertise to different councils:

Chris Jones – Urban Regeneration Council
Marion Baeli – Sustainability Council
Paul Rodgers – Office and Mixed-Use Council
Richard Collings – Hotels, Destinations, and Resorts Council

If you're attending and would like to meet, please message Chris, Paul, Marion, or Richard directly on LinkedIn.

For more details, please visit: https://lnkd.in/gdWGpwQp

See you there!

10 Design, part of 10N Collective

Join Design Principal, José Cláudio Silva at HoSkar Night Phnom Penh, Cambodia next Wednesday, as he discusses the “Key ...
30/05/2025

Join Design Principal, José Cláudio Silva at HoSkar Night Phnom Penh, Cambodia next Wednesday, as he discusses the “Key Design Trends Transforming Hospitality Developments”

Drawing upon 10 Design's global portfolio, José will share insights on Southeast Asia's evolving hospitality landscape, and how innovative designs are redefining new destinations, blending contemporary lifestyle offerings with genuine cultural experiences and a connection to nature.

If you're attending and would like to meet, drop us a line!

Registration and more about the event here: https://hoskarnight.com/registration-phnompenh




10 Design, part of 10N Collective

We’re delighted to share the design for the latest phase of IMKAN’s landmark Al Jurf development, Naseem Al Jurf. Set wi...
20/05/2025

We’re delighted to share the design for the latest phase of IMKAN’s landmark Al Jurf development, Naseem Al Jurf.

Set within the lush, biodiverse Sahel Al Emarat Coast, the community will comprise 111 villas, 60 townhouses, and eight apartments. Seamlessly interconnected, residents will have access to 220,000 square meters of natural landscapes.

“Our architectural vision embraces the site’s natural assets, crafting a serene community environment with a premium offering of contemporary living which is embedded in nature.” shares Design Principal, Jason Easter, “The residential components and amenities are connected by shaded Sikkas (urban alleyways) and green public spaces, offering residents a lifestyle experience which is both international and contextual.”

Reflecting the scheme’s name, which translates into “gentle breeze,” a defining characteristic of Naseem Al Jurf is its surrounding natural landscape that instils a sense of tranquillity. The design has been carefully crafted to minimise the impact on the environment and preserve the lush vegetation. At the heart of the development lies a central garden, where the green canopy meets the water’s edge, serving as a vibrant hub with world-class amenities for community engagement and wellbeing.



This design is the fruit of a shared vision between us, our client, IMKAN Properties and a leading team of international consultants. 10 Design served as lead design architect and master planner, ASPECT Studios for landscape, DiLeonardo for interiors, Nulty+ for lighting, dezigntechnic for signage, and EHAF Consulting Engineers for structure and MEP.

Slated for completion in 2027.



Learn more about the project here: https://www.10design.co/work/architecture/selected/naseem-al-jurf



10 Design, part of 10N Collective


This week, Principals, Chin Yong Ng (CY) and Michael Grimshaw, took to the stage at the 14th Annual Shopping Mall Summit...
09/05/2025

This week, Principals, Chin Yong Ng (CY) and Michael Grimshaw, took to the stage at the 14th Annual Shopping Mall Summit in Hong Kong.



Alongside Horace Lam, CEO at K11 Concepts Limited; and Philip Lam, Associate Director of Retail at Savills, our team discussed the latest trends, challenges, and opportunities in luxury retail developments on the “Elevating Exclusivity: Strategies for Luxury Retail Expansion in Malls” panel.



As moderator, Michael led the conversation, uncovering actionable insights towards future-proof investments, design innovation, and consumer engagement. Leveraging his experience in retail design and placemaking, CY shared the architects’ role in shaping consumer experience, while balancing commercial viability, aesthetics, and social responsibility.



Huge thanks to the panellists for a fantastic discussion!



10 Design, part of Egis' Architecture Line.

Amazing news! Our research, “Retrofit Revisit: 10 Case Studies,” co-authored by Marion Baeli, Principal of Sustainabilit...
25/04/2025

Amazing news! Our research, “Retrofit Revisit: 10 Case Studies,” co-authored by Marion Baeli, Principal of Sustainability Transformation, 10 Design; and Julie Godefroy, Head of Net Zero, CIBSE; has been recognised for its impact and innovation, earning a spot on the 2025 Unlock Net Zero awards shortlist in the 'Project Innovation of the Year – Community Retrofit' category.

It’s great to see awards like this recognising ground research and real collaboration – because progress happens when we share what we know. Retrofitting the UK’s homes is a huge challenge, and it’s encouraging to see it getting the attention it needs and deserves.

Supported by Innovate UK, part of UK Research and Innovation, and Historic England, our research delves into the performance of 10 unique housing projects a decade after implementing deep retrofit measures. This was a collaborative effort, involving a dedicated team of evaluators and a supportive steering committee – congratulations to the entire team behind this achievement!

Roll on the awards ceremony in June, see you in Manchester!

📘 Explore the full research here: https://www.10design.co/press-releases/new-research-retrofit-revisit-10-case-studies


10 Design, part of Egis’ Architecture Line

We're thrilled to celebrate Ksh*tija Nagarkar (TJ), an Architectural Designer in our San Francisco (10SB) studio, for be...
23/04/2025

We're thrilled to celebrate Ksh*tija Nagarkar (TJ), an Architectural Designer in our San Francisco (10SB) studio, for being recognized as one of Hotel SPACE magazine's 'Rising Stars to Watch in 2025'!

Looking ahead, Ksh*tija Nagarkar shared — “Hotel design, in the next five years, is set for a transformative journey, focusing on both aesthetics and amenities. We can expect modern architecture's clean lines to be enhanced with intricate details that celebrate craftsmanship, cultural identity, and lots of greenery, bringing nature back into the built environment. While technology will enhance convenience and efficiency, the demand for spaces that foster genuine human-to-human connection will remain a luxury.”

Read her full interview here: https://issuu.com/purplems/docs/space_mar_apr_2025/24

Congratulations, TJ!


10 Design, part of Egis Architecture Line.

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