Pure AW's Designers

Pure AW's Designers Contemporary aesthetics with an inherent respect for nature, craftsmanship, and comfort

Founded in 2007, Pure AW’s Designers is a Hong Kong-based interior design firm working across fields of residential, retail, and commercial design. Led by founder Andy Wan, the firm was built upon tremendous respect and passion for nature, and has since, been committed to honouring the values of functionality and long-term thinking within their work. As a collective of multidisciplinary creatives,

their vision is to make sustainable living more accessible - to transform this abstract concept into a positive and restorative experience for the people and places they work with. The firm’s design approach combines an organic contemporary aesthetic with the pursuit of craft, quality, and comfort. Each project is approached with these same principles, beginning with a meticulous investigation into and exploration of the client’s needs and expectations. Their choice of materiality, colour, and new technologies creates layered design outcomes that are both sensory and emotive, in turn connecting people to spaces on an experience level. They are inquisitive and collaborative, interested in exploring ideas together with their clients and collaborators while building valued relationships. Pure AW’s Designers is passionate about all facets of design and believes it is an essentil component in delivering a comprehensive and successful project. Specialised in handling projects of different scales and depths of involvement - from creating a full interior concept, to custom-designing furniture pieces, coordinating architectural elements, and handpicking decorative items - the firm is recognised for crafting simplistic, functional, and refined designs backed by well-thought-out execution.

06/02/2026

Rooted in the philosophy of the Five Elements, Pure AW’s Designers’ approach to interior design reflects a refined understanding of how nature and living environments can exist in dynamic harmony. Each element—Wood, Fire, Earth, Metal, and Water—is thoughtfully expressed through material choices and spatial planning, weaving natural textures into the language of the home.

Materials are chosen for environmental impact and durability. Wood signifies growth and
vitality, while stone grounds and stabilises; metal introduces clarity and precision, water brings flow and calm, and fire offers transformation and warmth.

This methodology is a respectful dialogue between humans and the elements, where beauty, function, and ethical responsibility converge.

植根於五行哲學理念，Pure AW’s Designers 將自然元素細膩編織入空間語彙，讓每一處居所都成為身心能量的療癒場域。

材質不僅呼應環境，也承載著對未來的責任。透過永續風水設計建議，他們引領空間在美學、功能與社會價值之間找到完美平衡，不僅提升居住者的生活品質，更彰顯對地球與人文的深切尊重。

這不僅是設計的革新，更是對自然與生活最真摯的敬意。

Project Name: Sky GardenSize: 739 sq.ftLocation: Ho Man Tin“A palette of black, white, and grey, where simple routines a...
04/02/2026

Project Name: Sky Garden
Size: 739 sq.ft
Location: Ho Man Tin

“A palette of black, white, and grey, where simple routines and considered living for one take form within a setting of softness and light.”

Located in Ho Man Tin, this residence rethinks a conventional three-bedroom apartment into an open living, one-bedroom home tailored to the homeowner’s daily routines. The transformation emphasises clarity, restraint, and ease of living, guided by a modern minimalist approach expressed through a refined palette of black, white, light grey, and dark grey tones.

The living, dining, and kitchen areas are brought together in an open-plan arrangement, organised along a clear linear axis that extends from the entrance through to the kitchen island, dining table, and living area. White establishes a calm visual base, while furniture and built-in cabinetry in graduated shades of grey subtly define each function without fragmenting the home. Matte dark grey kitchen cabinetry is paired with light grey stone benchtops and large-format grey floor tiles, maintaining a cohesive material language throughout. The television wall introduces a restrained stone texture, doubling as concealed storage to keep visual clutter to a minimum.

In the master bedroom, the monochrome palette continues with an integrated arrangement that combines sleeping, working, and leisure functions. A custom headboard extends seamlessly into a desk positioned at the window, allowing natural light to support everyday activities. Soft light grey to off-white wall finishes temper the presence of darker cabinetry, keeping the room light and settled. As daylight shifts across the greyscale surfaces, subtle tonal variations emerge, lending depth while preserving a tranquil mood.

Read More:
https://pureaws.short.gy/CTjdHm

「在黑白灰之間，構築理性而安定的一人日常。」

項目位於何文田，原為一廳三房格局。設計團隊因應男戶主的生活節奏與習慣，重新規劃為一廳一房的開闊佈局。整體設計以現代簡約為基調，運用黑、白、淺灰與深灰色系，營造理性而內斂的居住氛圍。牆紙、磁磚、乳膠漆與金屬元素在空間中交織，於冷靜的視覺語言之中，保留恰到好處的舒適感。

客飯廳與廚房採開放式規劃，空間以線性與中軸動線串連——由玄關延伸至廚房中島，再銜接餐桌與客廳，形成流暢而有序的生活軸線。白色作為視覺底色，深淺灰色的傢俬與櫃體輕柔界定各個功能區域，在統一之中保有層次。深灰霧面廚櫃配合淺灰石材檯面與大尺寸灰色地磚，延續空間的整體節奏；電視牆以低調石材紋理作為視覺焦點，將收納與設備隱藏於背景之中，讓畫面回歸純粹。

主人房延續黑白灰語言，透過床頭板與書桌的一體化設計，將休息、工作與娛樂的功能整合。牆面以淺灰至米白色乳膠漆鋪陳，柔化深色櫃體，讓空間保持輕盈。書桌緊貼窗邊配置，讓自然光線成為日常的一部分。光線由窗邊滲入，映照在灰階材質表面，隨時間產生微妙層次變化，使睡房在冷靜的色調之中，依然保持溫和、靜謐且適合沉澱的生活氣息。

閱讀更多:
https://pureaws.short.gy/kNTePS

Start your project with us today | 聯絡我們
www.pure-aws.com
Phone : +852 2561 3119
Email : [email protected]


#室內設計 #住宅設計 #現代簡約風格

The Five Elements philosophy offers a structured yet intuitive lens through which interior environments can be shaped fo...
30/01/2026

The Five Elements philosophy offers a structured yet intuitive lens through which interior environments can be shaped for balance, wellbeing, and long-term sustainability. Pure AW’s Designers integrates traditional Feng Shui with modern ecological practices, using natural light, improved airflow, and sustainable materials to create balanced living spaces.

Each direction corresponds to an element with specific materials and colours. East (Wood) features natural textures for growth. South (Fire) uses vibrant colours for energy. Earth zones (Central, Northeast, Southwest) offer grounding palettes for stability. Metal zones (West, Northwest) incorporate bright finishes for focus. North (Water) uses flowing colours and reflective surfaces for introspection.

Integrating these elements, Pure AW’s Designers designs homes that balance visual refinement with energetic harmony, where each material choice enhances overall wellbeing.

透過五行哲學框架可調控室內環境的能量平衡、空間健康度及長期環境永續性。Pure AW’s Designers融合風水精髓與可持續設計理念，精確導入自然光源、優化空氣循環系統、甄選和諧建材，並整合智能科技，構建能量均衡且環境友善的居住空間。

東方區域應用生長元素的柔和色調與天然質材，強化家庭發展動能與新生機遇。南向空間則以高飽和度色彩注入活力，激發生命能量，提升社交互動與公眾形象。中央、東北與西南區域透過穩重滋養的色彩配置，營造安定氛圍，促進知識累積與人際和諧。西方與西北區域則精準運用明亮金屬質感，提升思維精確度與創意潛能，同時強化支持性人際網絡。北向區域作為事業與人生方向的象徵，適合採用深邃流動的色調與反光材質，促進深層自省與職業發展。

28/10/2025

The Five Elements philosophy—Wood, Fire, Earth, Metal, and Water—function as a practical framework for space organisation, material selection, and energy flow in homes. Modern interior design has adapted this ancient system into an intuitive approach for spatial zoning and material choices. Understanding the energetic properties of each directional alignment allows designers to create spaces that are both visually refined and emotionally grounding.

Pure AW’s Designers reinterpret traditional directional theories through the lens of modern living, translating them into a softer, more approachable design language. They distil Feng Shui into practical guidelines that blend with contemporary aesthetics. They approach homes as dynamic environments that interact with natural forces—where materials, energy, and daily life purposefully converge.

五行哲學—木、火、土、金、水—作為空間規劃、材料甄選與居家能量流動的理論基礎，能提供系統化的設計框架。當代室內設計已將此傳統哲學體系精煉為空間配置與材質應用的策略性方法論。在現代室內設計中，風水方位理論以簡明實用的方式指導功能分區與材質搭配。透過掌握各方位的能量特性，結合現代設計理念，便能打造既美觀又舒適的居住空間。

Pure AW’s Designers 簡化傳統風水中的方位理論，融入現代生活邏輯與美感需求，創造一種貼近日常、細膩溫和的設計語言——讓每一個家不只是建築結構，而是一處與天地能量對話的場域。

The Five Elements philosophy grounds traditional spatial design and influences modern interiors through balanced form, f...
22/10/2025

The Five Elements philosophy grounds traditional spatial design and influences modern interiors through balanced form, function, and elemental harmony. By distilling Feng Shui principles and integrating them with contemporary planning techniques, Pure AW’s Designers create spaces that are energetically balanced and personally meaningful.

Each direction within a residence aligns with a specific element and responds to thoughtful design intervention. East-facing children’s rooms (Wood element) thrive with natural timber furniture for growth. South-facing living rooms (Fire element) benefit from warm neutrals and plants for social energy. Western study rooms (Metal element) need warm lighting for balance. North-facing bedrooms (Water element) work best with dark woods and blue-grey tones for tranquillity.

By weaving elemental theory into design choices, modern interiors become more than visually appealing—they become environments that support emotional balance, well-being, and quiet resilience.

五行哲學奠定了傳統空間設計的基礎，並透過平衡的形式、功能和元素和諧，影響現代室內設計。現代室內設計不僅是美學元素的堆砌，更是創造空間與人的和諧互動。透過簡化風水方位理論，結合功能分區與材質搭配，能打造既符合個人需求，又能量平衡的居住環境。

根據風水元素理論，不同方位的房間適合不同設計：東向兒童房（木元素）以天然木質家具營造成長氛圍；南向客廳（火元素）適合米色基調搭配綠植；西側書房需暖色檯燈平衡金元素；北面臥室則以深色木材和藍灰色調強化水元素，促進寧靜與內省。

將傳統智慧融入現代設計，不僅提升空間美感，更能帶來身心靈將傳統智慧融入現代設計，不僅提升空間美感，更能帶來身心靈 。

Project Name: One SilverSeaSize: 2038 sq.ftLocation: Tai Kok Tsui“A canvas for memory-making, where everyday life and me...
17/10/2025

Project Name: One SilverSea
Size: 2038 sq.ft
Location: Tai Kok Tsui

“A canvas for memory-making, where everyday life and meaningful connections unfold within an environment of warmth and clarity.”

Radiating understated warmth, this residence at One SilverSea in Tai Kok Tsui reimagines two adjoining units as a streamlined four-bedroom home. Through precise spatial planning and a palette of gentle neutrals, the project balances function with refinement, offering a calm retreat by the harbour.
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The interior adopts tones of off-white, pale grey and light timber, accentuated by bronze detailing that gleams softly under natural light. Oak introduces tactile warmth, while marble contributes delicate veining and depth. Layered with textiles and leather, the materiality achieves a quiet sophistication grounded in contemporary minimalism.
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The living and dining areas embrace the sea view through expansive floor-to-ceiling glazing, drawing natural light deep into the home. Pale timber floors pair with soft white walls to create an atmosphere of stillness, while a marble-clad sideboard provides both display and storage, enhancing a sense of order.
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The master bedroom continues the restrained palette, where textured paint finishes and fine bronze accents add nuance to the serene setting. Sliding partitions allow for flexible transitions between rest, work and leisure, adapting seamlessly to daily rhythms.
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Each children’s bedroom reflects a distinct identity. The daughter’s room incorporates a reading nook by the bay window to foster connection and comfort, while the son’s room combines pale neutrals with a perforated storage wall and multi-functional desk, encouraging focus and creativity. A dedicated family activity room, animated by carefully considered lighting, serves as the home’s emotional core, inviting shared moments and strengthening bonds.

Read More:
https://pureaws.short.gy/UKVHP8

「記憶的承載之所：溫潤質感中的生活詩篇。」

項目位於大角咀一號銀海，透過精確空間規劃將兩個相鄰單位整合為一個流線型四房住宅。設計以米白、淺灰與淺木色為基調，搭配古銅金屬細節點綴，在柔和光線下營造溫潤質感。材質方面，橡木提供溫暖觸感，雲石展現細膩紋理，配合布料與皮革的層次變化，共同打造低調精緻的現代簡約風格。
‍
客飯廳採用落地玻璃設計，引入充足自然光和開闊海景，增強空間通透感。米白牆面與淺木地板相互呼應，創造靜謐氛圍，而雲石紋餐邊櫃則兼具收納與展示功能，為生活增添秩序與美感。主臥室延續簡約基調，運用藝術漆牆面和古銅線條裝飾，營造沉靜優雅的居住環境。靈活的趟門系統為日夜轉換及工作休憩空間提供彈性分隔，滿足多元生活需求。

子女房各具特色：女兒房在窗邊設有閱讀交流角落，增添溫馨感；兒子房以米白與淺灰色調營造專注學習環境，結合實用的洞洞板收納系統與多功能書桌，啟發創意與專注力。特別設計的親子活動室，配合精心規劃的光影效果，成為家庭情感交流的核心空間，使整個住宅不僅是日常生活的場所，更成為承載家人情感與珍貴記憶的溫馨家園。

閱讀更多:
https://pureaws.short.gy/IOthsq

Start your project with us today | 聯絡我們
www.pure-aws.com
Phone : +852 2561 3119
Email : [email protected]


#室內設計 #住宅設計 #現代風格 #一號銀海

In the Five Elements philosophy, material selection plays a vital role in regulating the energy and emotional tone of a ...
10/09/2025

In the Five Elements philosophy, material selection plays a vital role in regulating the energy and emotional tone of a home. Each material carries a distinct energetic signature — contributing to the overall balance between the elements of Wood, Fire, Earth, Metal, and Water.

Wood represents growth through warm timber and rounded furniture, softening spaces while supporting emotional harmony. Stone grounds the environment — refined at entrances, calming in private areas. Natural textiles like linen and wool combine Wood’s organic qualities with Fire’s warmth, creating tactile comfort and sustainability.

Strategic material selection creates elemental balance. Natural-weave textiles in upholstery, drapery, and bedding enhance sensory experience while harmonizing spatial energies. This texture-focused approach balances both physical comfort and emotional wellness.

在五行哲學中，材質選擇對調節家居能量和情感氛圍扮演著至關重要的角色。每種材質都帶有獨特的能量特性——共同為木、火、土、金、水五行元素之間的整體平衡做出貢獻。從「觸感」出發，設計成為身心療癒的載體，每一種材質皆承載著空間的能量密度與情緒溫度。

材質的能量與空間平衡：溫潤木質以圓形桌椅柔化空間並促進情緒健康；粗獷石材在玄關帶來精緻感，在私密空間則營造放鬆氛圍；天然織物則柔化磁場，提供環保且健康的居住選擇。

策略運用：在沙發、窗簾或寢具上選用亞麻或羊毛，既能增添柔和的視覺與觸覺層次，又能調和主導能量，創造健康平衡的室內環境。

The Five Elements philosophy underscores the vital balance between natural forces and human insight to create truly harm...
25/07/2025

The Five Elements philosophy underscores the vital balance between natural forces and human insight to create truly harmonious living environments. Pure AW’s Designers apply this ancient wisdom by focusing on the “Gathering of Vital Qi” (生氣聚集), carefully guiding natural light and spatial layout to foster an unbroken and “Orderly Flow of Energy” (行氣有序) within the home. This flow, reminiscent of water’s smooth movement, elevates residents’ emotional energy and overall well-being.

Bridging traditional concepts with contemporary concerns, the team integrates lush greenery, advanced fresh-air systems, and ventilation to cultivate spaces abundant in oxygen and natural vitality. This fusion not only aligns with the Five Elements’ cyclical energy exchange but also transforms everyday breathing into a restorative act, crafting an interior environment where energy, health, and harmony coexist seamlessly.

真正宜居的空間，來自於自然元素與人文智慧的平衡。

從採光到動線：Pure AW’s Designers融合了自然光與風水原理，在空間中創造光線自然流動，提升居住者情緒能量與幸福感，同時注重開放式格局中的動線設計，強調如水般的流動性與自然連結，不僅提高生活效率，也符合風水中「生氣聚集」與「行氣有序」的智慧，為居住者打造健康活力的生活環境。

從風水學中的「生氣凝聚」，到現代設計所關注的空氣品質，團隊將綠植、新風與循環系統巧妙整合，營造一個富含活氧與自然氣息的室內場域，讓每一次呼吸都成為療癒的過程。

Address

17/F, Queen's Centre, 58-64 Queen's Road East
Wan Chai

Opening Hours

Monday 09:30 - 18:30
Tuesday 09:30 - 18:30
Wednesday 09:30 - 18:30
Thursday 09:30 - 18:30
Friday 09:30 - 18:30

Telephone

+85235902570

Website

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