01/09/2026
What makes a brand more than just a logo or a product?
Beyond The Surface: When Brands Become Part of The Story explores how brands can become part of the stories, experiences, and worlds people connect with. From visual identity to entertainment and creative production, every detail can shape how a brand is remembered.
Join Anastasia Tirtabudi, Chief Marketing Officer TACO, Astrid Suryatenggara, Chief Communication Officer MD Entertainment, Rico Marpaung, Art Director, and Dito Gambiro, Production Designer, as they discuss how brands can move beyond visibility and become meaningful parts of the stories they help create.
📅 Saturday, 5 September 2026
🕔 17:00 PM WIB
📍 IdeaFest 2026, JICC Senayan
Discover how brands can go beyond the surface and become part of stories that people remember. Get a first look at the upcoming collaboration between TACO × MD Entertainment in Filosofi Teras: Beyond the Surface—exploring how a brand can become part of the story, not just part of the scene.
🎟️ How to book your ticket? Visit loket.com/ideafest2026, head to General Sale, and choose Daily Pass IdeaTalks Day 2. One pass gives you access to all IdeaTalks sessions on Day 2.