The Paint Hub

The Paint Hub � Online paint store
� Honest, technical paint advice from paint people
� Family Business (est. 1995)

18/06/2026

Public Service Announcement: Do not thin out trade matt emulsions to prime your walls

This wall had to be stripped back to bare plaster because the original coating could not properly adhere to the surface underneath.

Optiva Primer is designed to pe*****te porous plaster, stabilise the surface and create a solid foundation for your topcoat.

The right preparation can save you from a very expensive repaint down the line.

Need help choosing the right primer? Pop us a message.

“We have had lots of knocks to the door looking for the outside paint colour!” That’s the message we received from homeo...
15/06/2026

“We have had lots of knocks to the door looking for the outside paint colour!”

That’s the message we received from homeowner after working with Gillian on an Online Colour Consultation.

Together, they created a scheme that flows effortlessly throughout the home - from the exterior in ‘Hedgerow’ and ‘Linen’, to the front door in ‘Mezeron’, hallway in ‘Mellow Yellow’ and utility in ‘Confetti’.

One of the biggest advantages of a Colour Consultation is taking the guesswork out of choosing colours and creating a scheme that works beautifully throughout your home.

If you’re planning a project and aren’t sure where to start with colour, our online Colour Consultation service can help you create a palette that feels cohesive, personal and right for your home.

10/06/2026

A quick reminder that our Prime Time promotion is still running.

For a limited time, every Alchemist WOOD and Alchemist METAL order comes with FREE primer. Simply let us know which primer you need in the order notes at checkout.

It’s our way of helping you get the best possible finish, because great paintwork always starts with the right prep.

If you’ve been waiting for a sign to start that project, this might be it.

Terms and conditions apply.

01/06/2026

You painted them white. So why are they yellow?

It’s one of the most common issues with traditional solvent-based paints.

A refresh with Alchemist WOOD Primer and Alchemist WOOD can completely transform tired doors, skirting and woodwork. This system delivers a smooth, durable finish that won’t yellow over time.

Don’t forget — our Prime Time promotion is still running. Order Alchemist WOOD and receive FREE primer. Simply add your primer request in the order notes at checkout. Terms and conditions apply.

23/05/2026

Some colours just instantly elevate a space, and ‘Blue Jeans’ is one of them. It’s a deep smoky blue with soft grey undertones that feels timeless and sophisticated.

This bespoke piece by M&S Thompson in Carlow was painted with Alchemist WOOD, a hardwearing water-based enamel that is perfect for kitchens, furniture, doors and woodwork, delivering a smooth, durable finish that’s built for everyday living.

Thinking of starting your own project? Now’s the perfect time. For a limited time only, Alchemist WOOD and METAL order currently comes with FREE primer as part of our Prime Time promotion. Terms and conditions apply.

17/05/2026

Hear it from the expert!

Antrim Decorator Colin used Alchemist WOOD in ‘Earthenware’ for the first time on this kitchen project… and safe to say, he was impressed.

From the finish to the application, Alchemist WOOD is designed to give a beautiful, durable result on kitchens, cabinetry, doors and more.

As part of our PRIME TIME campaign, you’ll get a FREE primer with every Alchemist WOOD order.

Because every great finish starts with the right prep.

Simply place your WOOD order on alchemistpaint.ie or thepainthub.ie and leave your primer choice in the order notes.

*Terms and Conditions Apply.

15/05/2026

Ireland, it’s time to get priming and painting!

For a limited time, we’re giving away FREE primer nationwide with every Alchemist WOOD and METAL system.

Whether you’re painting kitchen cupboards, furniture, front doors, railings or outdoor pieces, we’re helping you get started properly.

How to claim your free primer:
Simply order your chosen Alchemist WOOD or METAL product and let us know your preferred primer in the Order Notes at checkout.

Because every great finish starts with the right primer.

Shop now at alchemistpaint.ie or thepainthub.ie

*Terms and conditions apply.

12/05/2026

Some of the replies under our videos have genuinely stressed us out 😂

If you’re painting bare woodwork or metal without a primer, you’re taking a chance on adhesion, durability and long-term finish.

Primer isn’t an upsell. It’s part of the system.

So for the next 6 weeks, we’re giving away free primer with every Alchemist WOOD or METAL order while stocks last.

From small touch-ups to large-scale projects, we are matching the primer to your order size.

*Terms and Conditions Apply.

04/05/2026

This is what skipping prep costs you.

Hours of stripping. Redoing everything.
All could have been avoided with the right prep the first time.

Got any paint queries? Pop us a message anytime!

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