31/05/2026
The business is the craft. The brand is the story behind it. And I had to learn how to do both — at the same time — while running everything myself.
Every decision, every late night, every message I write, every photo I post — it all adds up. Slowly, it becomes something. Slowly, it starts to feel like a brand. And that's the part nobody really talks about — it doesn't happen all at once. It's built piece by piece, just like everything else we make.
Cushywall
