12/05/2026
Check out one of our recent projects, Pixelot!
Client: Pixelot
Area: 1,200 sqm
Year: 2026
Location: Tel Aviv, Israel
Design Team: Vered Gindi
Team Lead: Sivan Aniv
Lead Architect: Liron Kalev
Pixellot Office Design Project: From the Court to the Office
Pixellot is a global leader in AI-automated sports production and broadcasting technology.
The project was born from the desire to create a total experience where employees and visitors don’t just "come to work," but step into the heart of the sporting action. Through close collaboration between architectural planning, strategic graphic design, and technical and decorative lighting, a spatial narrative was created around the world of stadiums and sports courts.
The entrance to the offices was designed as a "Player’s Tunnel," simulating the thrilling moment of stepping onto the field. The use of powerful 3D graphics in shades of blue, red, and white, alongside the company logo embedded in the floor and walls, creates an effect of depth and motion.
The center of the floor (the core) was designed as an "Indoor Arena." The highlight is the use of viewing portals that combine complex graphics with 3D shifting lighting. This element creates a stunning optical illusion of a vast football/soccer field seemingly located inside the office building.
The dining and social hub was inspired by a basketball court. The terracotta-toned PVC flooring includes regulation court markings, and a decorative lighting fixture on the ceiling mimics the lines of a hoop and court from above. The use of natural wood in the kitchen cabinetry softens the atmosphere, providing the warmth of a premium "Clubhouse."
The concept continues into the finer details—from circular lighting fixtures reminiscent of center-court markings to acoustic panels that evoke the feel of stadium bleachers or spectator seating.
The design of Pixellot’s offices is a masterclass in spatial storytelling. This project blurs the lines between the company’s digital technology and the physical environment, creating an inspiring workspace that is intrinsically connected to the brand’s values: a passion for sports, technological innovation, and an uncompromising viewing experience.
Vendors
Project Management: ITA Maof PM- ע.ת.א מעוף פיקוח וניהול פרויקטים
Contractor: BST Build Up
Carpentry: Artman
Multimedia Consultant: MAV
Partitions: Innovate
Floors: Carmel, Hezi Bank
Ceilings: Judea Export Import
Finishes: Worx, Hezi Bank
Furniture: Waxman, Innovate
Architectural Lighting: Ilana Kalfon
Plants: Keret
Art + Signage: Hube
Photography: Shai Epstein