29/04/2026
Milan Design Week is often described as a spectacle.
And it is — intense, overwhelming, full of energy.
This year, it was also a process.
Working with the .design team was both challenging and genuinely rewarding.
Fast decisions, constant adjustments, long days — but also a rare level of focus and collaboration.
We learned a lot.
There’s an ongoing conversation around innovation at Milan Design Week — whether it’s still the place for it, or something else.
For us, it was an opportunity to contribute to that question.
To test ideas, materials, and atmospheres in a real, public context.
Grateful to be part of it.