02/09/2025
.it was born from a small team of engineers in energy consulting who knew they were doing things differently. They wanted to push further, but this is an industry that rarely welcomes young challengers. We helped them launch their company and build a brand that is trustworthy in a complex market—without losing their youthful, innovative spirit.
After defining the full branding for the service, we developed a comprehensive brand system and a suite of identity tools. The system provides clear guidelines and templates the team can use for any future designs, products, or services, while the tools allow them to continue building their brand consistently over time.
When it came to naming, we avoided focusing on the literal meaning of the word—a common path that can lead to clunky, corporate-sounding results. Instead, we chose a name that reflects the company’s identity through its sound and the aesthetics of its lettering.
The design of Quodo’s logo draws on a sense of roundness, echoing the brand’s character. We selected a universal sans serif typeface with minimal contrast, closed apertures, and geometric shapes, creating a clean, approachable look. The visual identity further emphasizes rounded geometries, simple lines, and a fresh color palette, capturing the company’s youthful energy and innovative spirit.
