GIO' FORMA

GIO' FORMA SHOW ARCHITECTURE, PRODUCTION DESIGN AND CREATIVE DIRECTION

THE MAX! Exhibition Design by Giò FormaGiò Forma curated the exhibition design for The Max! at Long Museum in Shanghai,...
23/07/2026

THE MAX! Exhibition Design by Giò Forma

Giò Forma curated the exhibition design for The Max! at Long Museum in Shanghai, transforming one of the city’s most iconic cultural spaces into an immersive narrative dedicated to Max Mara’s universe.

Inspired by the metal structures typical of industrial storage systems, the set evokes the idea of ​​a large living archive.

Celebrating 75 years of the brand’s history, the exhibition is a journey through garments, accessories, and objects from Max Mara’s personal collection, a testament to the influences, inspirations, and legacy that continue to define the brand’s identity.

The space installation served also as the set for Resort27 fashion show

Exhibition design by Giò Forma
Creative Direction and Executive production by Claudio Sbragion
Curator
Photo by Stephane Aït Ouarab / Saï

Teatro dell'Opera di Roma brings Aida to the Circo Massimo, transforming one of the city’s most iconic landmarks into a ...
17/07/2026

Teatro dell'Opera di Roma brings Aida to the Circo Massimo, transforming one of the city’s most iconic landmarks into a spectacular open-air stage.

Directed by Davide Livermore, with set design by Giò Forma and video design by D-WOK, Verdi’s masterpiece speaks directly to the present, telling a timeless story of love and war that continues to resonate today.

Following its acclaimed premiere on July 12, the production returns on July 15, 18, 22, 26 and 28, bringing opera to an even broader audience in the heart of Rome.

Credits:
Conductor: Daniele Callegari
Director & Choreographic Movement:

Set Design: Giò Forma
Costume Design: Gianluca Falaschi
Lighting Design: Fiammetta Baldiserri
Video Design: D-Wok


setdesign

IVECO EXPERIENCE 2026, “Spirito in Movimento”A new brand. A new vision.A new way to experience mobility.Inside IVECO EXP...
10/07/2026

IVECO EXPERIENCE 2026, “Spirito in Movimento”

A new brand. A new vision.
A new way to experience mobility.

Inside IVECO EXPERIENCE 2026, Spirito in Movimento comes to life through voices, spaces and shared perspective, a story where design, technology and people converge to shape a new, more premium IVECO. Together with IVECO Italia and Filmmaster , we transformed the launch into a dynamic journey of discovery.

For this event, Giò Forma reimagined the iconic OGR venue by completely reversing its spatial perspective. For the first time, the entire length of the historic nave was activated, creating a completely new way of experiencing the space.

The stage design was built around a StageWagon system featuring a large dynamic moving LED wall that guided guests through a constantly evolving narrative. As it travelled along the stage, the moving structure gradually revealed the central square, the new exhibition space, and finally the new IVECO, turning the final unveiling into a powerful moment

Ten years after its last performance at the Teatro San Carlo , Adriana Lecouvreur returned to the stage in a new product...
01/07/2026

Ten years after its last performance at the Teatro San Carlo , Adriana Lecouvreur returned to the stage in a new production directed by Davide Livermore, with set design by Giò Forma.

The story was reimagined from 18th-century France to the Belle Époque, on the eve of the First World War, weaving together history, theatre, and memory.

At the heart of the production lay an imagined dialogue with Sarah Bernhardt, the legendary performer whose legacy had helped shape the enduring myth of Adrienne Lecouvreur.

Giò Forma’s scenic design, centred on a monumental rotating structure, guided the audience through a continuous transition between stage, backstage, and real life, amplifying the opera’s metatheatrical dimension.

Direttore | Pinchas Steinberg
Regia |
Scene | Giò Forma
Costumi | Gianluca Falaschi
Luci | Nicolas Bovey
Coreografia | Compagnie Eugénie Andrin

THE MAX! Exhibit Design by Giò FormaGiò Forma curated the exhibition design for The Max! at Long Museum in Shanghai, tr...
24/06/2026

THE MAX! Exhibit Design by Giò Forma

Giò Forma curated the exhibition design for The Max! at Long Museum in Shanghai, transforming one of the city’s most iconic cultural spaces into an immersive narrative dedicated to Max Mara’s universe.

Inspired by the metal structures typical of industrial storage systems, the set evokes the idea of ​​a large living archive.

Celebrating 75 years of the brand’s history, the exhibition is a journey through garments, accessories, and objects from Max Mara’s personal collection, a testament to the influences, inspirations, and legacy that continue to define the brand’s identity.

The space installation served also as the set for Resort27 fashion show

Exhibition design by Giò Forma
Executive Production by BALICH WONDER STUDIO BESPOKE
Curator
Photo by Stephane Aït Ouarab / Saï

THE MAX! Exhibit Design by Giò FormaGiò Forma curated the exhibition design for The Max! at Long Museum in Shanghai, tr...
24/06/2026

THE MAX! Exhibit Design by Giò Forma

Giò Forma curated the exhibition design for The Max! at Long Museum in Shanghai, transforming one of the city’s most iconic cultural spaces into an immersive narrative dedicated to Max Mara’s universe.

Inspired by the metal structures typical of industrial storage systems, the set evokes the idea of ​​a large living archive.

Celebrating 75 years of the brand’s history, the exhibition is a journey through garments, accessories, and objects from Max Mara ‘s personal collection, a testament to the influences, inspirations, and legacy that continue to define the brand’s identity.

The space installation served also as the set for Resort27 fashion show

Exhibition design by Giò Forma
Executive Production by BALICH WONDER STUDIO BESPOKE
Curator
Photo by Stephane Aït Ouarab / Saï

Tiziano Ferro “STADI26” — Creative Direction & Stage Design by Giò Forma Sviluppato insieme a Tiziano Ferro e Live Nati...
19/06/2026

Tiziano Ferro “STADI26” — Creative Direction & Stage Design by Giò Forma

Sviluppato insieme a Tiziano Ferro e Live Nation, STADI26 è il risultato di un percorso creativo che ha coinvolto ogni dimensione dello spettacolo: scenografia, contenuti video, luci, coreografie, costumi, regia live e movimento scenico, per costruire un’esperienza immersiva e coerente in ogni suo dettaglio.

Al centro del progetto, un palco concepito come una macchina narrativa in continua trasformazione. Tre mega schermi per oltre 60 metri di lunghezza e 12 metri di altezza dialogano con una grande cornice mobile che ridefinisce costantemente lo spazio scenico, modificando il formato dello schermo, frammentandolo e ricomponendolo attraverso un sofisticato lavoro di mappature video e movimento.

A completare il progetto, una passerella di 24 metri che conduce Tiziano nel cuore dello stadio. Al suo termine, il palco B emerge come un elemento trasparente che amplifica la profondità della scena, fondendo luce e performer in un unico linguaggio visivo tridimensionale. Uno spazio di prossimità che trasforma ogni concerto in un incontro diretto con il pubblico.
Creative team:

Creative Direction & Stage Design by Giò Forma
Styling Nicolo “Nick” Cerioni
Styling performer Jo Maria Contini
Coreografo Carlos Kamizele
Video content Comix
Lighting designer Marco De Mardi Marco Zucchinali

Regia Video: Christian Biondani
Show producer
Show coller Martina Brunelli
Mgmt Paola Zukar Paola Zukar
Production Live Nation Italia

Giò Forma will be taking part in contest created by Cantori in collaboration with Cantiere delle Marche. Founded in Mila...
15/06/2026

Giò Forma will be taking part in contest created by Cantori in collaboration with Cantiere delle Marche. Founded in Milan in 1998 by Cristiana Picco, Florian Boje and Claudio Santucci, the studio combines design, art and architecture, developing projects that merge scenography, architecture and immersive experiences. Giò Forma operates in the fields of culture, hospitality, fashion and entertainment, creating spaces and narratives that combine creativity, technology and a strong visual impact. From theatre sets to major international events, right through to symbolic contemporary architecture, Giò Forma transforms every project into an engaging and recognisable experience.

Located in Diriyah, the MOC HQ transforms the region’s architectural heritage into a contemporary workplace experience. ...
08/06/2026

Located in Diriyah, the MOC HQ transforms the region’s architectural heritage into a contemporary workplace experience.

Executive offices, meeting rooms, lounges, collaborative workspaces, and F&B areas are seamlessly integrated into a cohesive and adaptable environment.

Combining functionality with refined aesthetics, the design fosters a dynamic and inspiring setting that reflects the Ministry’s vision while honoring the richness of Saudi cultural heritage.

Interior Concept and Design by

Project & Design Management

On-Site Engineering Support

Furniture

HIGH FIDELITY — Quella tra Giò Forma e Tiziano Ferro è una collaborazione artistica che negli anni ha trasformato i live...
29/05/2026

HIGH FIDELITY — Quella tra Giò Forma e Tiziano Ferro è una collaborazione artistica che negli anni ha trasformato i live di in esperienze immersive, emotive e spettacolari.

Dallo storico Lo Stadio Tour 2015 fino a Il Mestiere della Vita Tour 2017 e TZN 2023, ha curato la direzione artistica e lo stage design costruendo universi scenici capaci di amplificare la forza narrativa della musica di Tiziano.

Un percorso creativo basato su coinvolgimento, tridimensionalità e mappature, in cui il palco si è trasformato in un ambiente vivo, creando uno show pensato per avvolgere il pubblico e trasportarlo dentro ogni brano.

In questo contesto, la direzione artistica di diventa il cuore visivo dello spettacolo: un’esperienza immersiva capace di tradurre emozioni e musica in movimento, spazio, luce e profondità scenica.

Ogni tour ha rappresentato un nuovo linguaggio visivo, capace di unire tecnologia ed emozione, monumentalità e intimità, creando concerti diventati iconici nell’immaginario del live italiano.

In attesa dell’imminente partenza di Tiziano Ferro Stadi26, questo percorso creativo continua a evolversi, pronto a inaugurare un nuovo capitolo della loro visione live condivisa.

Direzione artistica e stage design

Produzione:

Indirizzo

Via Sigieri 24
Milan
20135

Sito Web

Notifiche

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