BREAKFIRST by Amy

BREAKFIRST by Amy 💥 bold flavours, clean ingredients
🛒 www.breakfirstbyamy.com
🛍️ shop Jaya Grocer, BilaBila Mart & more

Breakfast First Enterprise 002853848-P

20/05/2026

first look at the new labels on shelves in Jaya Grocer 🫙✨👀

19/05/2026

a personal note from me to you in each jar ✨🫙🏷️

15/05/2026

we’re talking about the NEW LOOK and how we got here 🥰

while the old labels were timeless, beautiful and minimalistic, i’ve been thinking for a long time about how the brand needed a refresh. a new look that reflects not just where breakfirst is today, but also who i’ve grown into over the years.

what if we looked at healthy food as just… food? real food deserves to feel fun, playful and enjoyable too. life is meant to be lived, and a life well lived should be filled with joy, fun and the little things that make us feel good 🧡

on a personal level, after losing my dad and going through one of the hardest seasons of my life, i’ve come to understand how important it is to cherish life and not take it too seriously. eating well, making good choices, and surrounding yourself with peace, fun and play… that’s what makes it meaningful.

so breakfirst now enters a new era 🪩✨ one that leans into all of these things, while still keeping the same promise i’ve always had from day one: making nut butters with real ingredients you can trust.

it’s same delicious nut butters made without compromise 🥰

NEW LOOK, WHO DIS!!! 🥳👀✨after over a year of conceptualising, countless tweaks, and scrapping the entire thing TWICE… we...
14/05/2026

NEW LOOK, WHO DIS!!! 🥳👀✨

after over a year of conceptualising, countless tweaks, and scrapping the entire thing TWICE… we are FINALLY HERE 🥹🧡🪩

meet the new era of breakfirst. bolder, brighter, more playful, and unapologetically fun because healthy food deserves to feel exciting too 🤸‍♀️✨

i’ve always believed eating well shouldn’t feel restrictive or boring. it should feel joyful, comforting, nostalgic, and like something you genuinely look forward to every day 🥜🍫☁️

this rebrand means so much to me because every little detail was created with intention. from the new logo to the labels sitting on your shelf 🥹 (more on that later!)

thank you for being here through every version of breakfirst. i can’t wait for you to experience this new chapter with us 🧡✨

03/05/2026

hold my mic real quick 🎙️🔈

choc almond butter + toasted sourdough + nobody rushing you = perfect sunday morning

02/03/2026

LISTEN… RUN DON’T WALK‼️🏃‍♀️😱

the biggest promo you’ll ever see only in outlets!! FOR THIS MONTH ONLY!

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