Novooi

Novooi Iconic Norwegian Design
Interiors. Styling. Editorials. Exhibitions. Shop Online | Showroom Tue-Thu 10-16
St. Halvards Gate 33C, Oslo

Novooi represents a new generation of upcoming and established Norwegian artisans. The name itself pays homage to the Art Nouveau movement, meaning newly arrived. Novooi is an agency and shop for discovering contemporary Norwegian design and craft. We curate exhibitions and interior spaces, offering you an authentic and enriching encounter with Norwegian culture. Our shop is a destination for disc

overing the best of contemporary and sustainable craft from Norway. Novooi offers curatorial design services for interior spaces, exhibitions and editorial content. Together with our network of interior architects and creatives, we curate conceptual spaces for brands, hotels, offices and cultural institutions. Our collection includes furniture, lighting, textiles, ceramics and art made by established and emerging artisans across Norway. Everything at Novooi is ordered directly from our artisans and manufacturers, resulting in zero warehouse storage and a reduced carbon footprint. Novooi is founded by creative director and designer Lillian Ayla Ersoy.

Four beautiful sofas in our showroom right now: Aften by Ygg & Lyng, Less 2 Seater a, Lobby Sofa by LK Hjelle, and SVA b...
21/04/2026

Four beautiful sofas in our showroom right now: Aften by Ygg & Lyng, Less 2 Seater a, Lobby Sofa by LK Hjelle, and SVA by Ygg & Lyng.

Join us for our showroom sale on April 26, 12:00–16:00, with 30% off these and more selected pieces.

NOVOOI helps interior architects, brands, and private clients create spaces with clarity, character, and strong values. ...
20/04/2026

NOVOOI helps interior architects, brands, and private clients create spaces with clarity, character, and strong values.

We offer curated interior furnishings, vintage sourcing, styling, logistics, and storytelling through one seamless service.

We also assist with photo and film, editorial content, and showroom rental for launches, workshops, and gatherings rooted in contemporary Norwegian design.

19/04/2026

SHOWROOM SALE next Sunday 12-4 PM April 24th, together with Gamlebyen Vårmarked. 10-30% off everything 💫 Art, furniture, vintage, textiles, jewelry, curtains and more. St. Halvards gate 33C

S-CHAIR, now featured at MUNCH, combines Bauhaus-inspired shapes with Scandinavian precision and an exploratory approach...
14/04/2026

S-CHAIR, now featured at MUNCH, combines Bauhaus-inspired shapes with Scandinavian precision and an exploratory approach drawn from modern experimental music. The result is a fluid, sculptural construction in stainless steel.
oslo

Kjaer + Loege is redefining the role of the electronics we surround ourselves with. We want to add a new dimension to li...
13/04/2026

Kjaer + Loege is redefining the role of the electronics we surround ourselves with. We want to add a new dimension to light switches, dimmers and sockets - from pure functional elements to conscious design choices that contribute to the overall expression of the interior.

11/04/2026

VÅRMARKED & UTSTILLINGSSALG 🌿

Søndag 26. april kl. 12:00–16:00, St. Halvards gate 33.

Oppdag norsk design, interiør og håndverk med opptil -30% på utstillingsvarer.

Begrenset antall. Førstemann til mølla. Vi gleder oss til å se deg ❤️

Rent our showroomOur showroom is available for events. A curated and inspiring space that provides a professional settin...
30/03/2026

Rent our showroom

Our showroom is available for events. A curated and inspiring space that provides a professional setting for launches, press previews, workshops and customer gatherings.

Contact us to learn more about hosting your event at NOVOOI

Meet the  jury for Håndverksbiennalen 2026 These are people with expertise, strong perspectives, and a genuine passion f...
25/03/2026

Meet the jury for Håndverksbiennalen 2026

These are people with expertise, strong perspectives, and a genuine passion for craftsmanship. Together, they represent tradition, quality, and new perspectives within Norwegian handcraft.

Lillian Ayla Ersoy is the founder and director of NOVOOI, a curated platform and retailor for Norwegian design, interior and craft. She has more than 20 years of experience in branding, design, and product development, and is passionate about supporting a diverse community of makers through NOVOOI’s platform and showroom. .no

Marianne Bain is a furniture maker based in Oslo. She creates high quality wooden furniture with a focus on longevity, repairability, and responsibly sourced materials. She took part in the international craft programme Homo Faber in 2024-25.

Brita Rusten Åmot is a ceramic artist with more than 40 years of experience in design, arts and crafts, teaching, and communication. Alongside running her own workshop, she has worked extensively in education and as a craft consultant for the Norwegian Folk Art and Craft Association. She has also served in a number of jury and grant selection processes.

Gry Grindbakken is a goldsmith and master filigree silversmith with both journeyman’s and master’s certificates. From her workshop and gallery in Stathelle, Telemark, she creates handmade silver for the traditional Norwegian bunad. Her work is rooted in craftsmanship and tradition, while also embracing the playful and innovative qualities of folk art.

Terje Lia is a costume enthusiast from East Telemark with a particular interest in how traditional dress looked and functioned in everyday life. He works with historical textile techniques and sews garments from his home region. He also serves on the board of the Norwegian Folk Art and Craft Association.

Discover our spring selection of Norwegian textiles.Soft cushions and bohemian bedding to eco-friendly towels and tablec...
24/03/2026

Discover our spring selection of Norwegian textiles.
Soft cushions and bohemian bedding to eco-friendly towels and tablecloths. Each piece crafted from sustainable materials and designed to breathe new life into your space.

Designed in Norway – Built for GenerationsThe things we surround ourselves are a reflection of our values, our taste and...
22/03/2026

Designed in Norway – Built for Generations

The things we surround ourselves are a reflection of our values, our taste and the world we want to live in. Norwegian design carries something beyond aesthetics. It is rooted in cultural heritage, in nature, and in quality craftsmanship that lasts generations.

Learn more at novooi.com

Say hello to our intern, Stine! 👋Stine is currently completing her Bachelor’s degree in Digital Marketing at   and has a...
06/03/2026

Say hello to our intern, Stine! 👋

Stine is currently completing her Bachelor’s degree in Digital Marketing at and has a strong interest in branding, design, and digital communication. She enjoys working with content, strategy, and visual storytelling, and has experience developing websites, campaigns, and social media content.

With a background in interior consulting, she has developed a natural eye for aesthetics and detail, and is especially curious about how visual expression shapes identity and user experience.

We’re very happy to have her with us at NOVOOI.

06/03/2026

New pillowcases from
Such beautiful colours and patterns🥰

Inner cushions by .no

Adresse

Oslo

Åpningstider

Tirsdag 10:00 - 16:00
Onsdag 10:00 - 16:00
Torsdag 10:00 - 16:00

Telefon

+4790805239

Varslinger

Vær den første som vet og la oss sende deg en e-post når Novooi legger inn nyheter og kampanjer. Din e-postadresse vil ikke bli brukt til noe annet formål, og du kan når som helst melde deg av.

Kontakt Bedriften

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