08/04/2020
If I said I could help you turn one client interview into 12 separate pieces of digital content, would now be the time that you replied, ”tell me more?”
It’s been a couple of weeks since New Zealanders woke up to a completely new way of life.
Traditional routines, methods, structures and processes that had remained constant for decades came to an abrupt halt; face-to-face sales and networking practices have disappeared entirely for the time being.
It has been a challenge in some ways, and in others, it has meant a total rethink of the way life, or business, is “supposed” to be - because we’ve been reminded that it can all change in the blink of an eye.
Businesses that have been reluctant to increase their online presence have been forced to re-evaluate the importance of a channel they deemed “not for them, or their customers”.
But with most newspapers and magazines taking a break until May, leaving the usual advertising and editorial options absent, it’s time to rethink your marketing strategy, before you get left behind.
The current global crisis – or opportunity, depending on how you look at it – has caused me to rethink what I offer my clients, too.
They need content – digital content – and they need it now. It needs to be powerful and persuasive, but it also needs to be easy to capture, easy to write, easy to re-purpose, and time efficient.
As of May 1, the Bandwagon Effect Program will be available in a new format that is even more succinct, effective and easy to follow: Capture, Create, and Campaign.
Three ten-minute videos form the basis of the program, and the accompanying templates and examples ensure you can see the end result of what you are trying to achieve – an arsenal of digital content created from one simple client interview.
A Facebook community and weekly Q&A sessions with me personally ensure you get the support you need, when you need it.
To pre-register interest for the new Bandwagon Effect Program, please comment below or send me a message.
If you’ve been thinking of taking the leap and increasing your online presence, jump. It’s not as hard as you think. Your clients ARE on social media – and they increasingly will be.
It’s not yet clear whether the traditional methods of advertising and editorial are gone for good – I believe they still have some gas left in the tank – but isolation rules have seen the fast-forward of an inevitable shift toward digitally-based content.
Join the revolution.