QYEA

28/04/2026

𝗗𝗧𝗜: 𝗤𝘂𝗶𝗿𝗶𝗻𝗼’𝘀 𝗹𝗮𝘁𝗲𝘀𝘁 𝘂𝗯𝗲 𝗽𝗼𝘄𝗱𝗲𝗿 𝗲𝘅𝗽𝗼𝗿𝘁𝘀 𝘁𝗼 𝗝𝗮𝗽𝗮𝗻 𝗵𝗶𝘁 𝟭.𝟮 𝘁𝗼𝗻𝘀

CABARROGUIS, Quirino (PIA) — The province of Quirino has reached a major milestone in its agricultural export drive after shipping 1.2 tons of ube (purple yam) powder to Japan this April, the largest single export volume recorded to date, according to the Department of Trade and Industry (DTI), Quirino.

Provincial Director Rowena Mayangat said the shipment, facilitated by the Quirino Young Entrepreneurs Association (QYEA), underscores the province’s growing competitiveness in the global market and highlights the increasing demand for locally processed ube products.

With the latest delivery, QYEA has completed seven export shipments to Japan, bringing total export volume to more than four tons and generating approximately P4.4 million in cumulative sales.

“The initiative has directly benefited over 500 local farmers in the province,” Mayangat said, noting that the export success is anchored on the Ube Development Project, a multi-agency initiative aimed at strengthening Quirino’s agricultural value chain, improving product quality, and expanding market access for local producers and processors.

She added that the project is the result of collaboration among DTI Region 2, the DTI Quirino Provincial Office, QYEA, Quirino State University, the Provincial Government of Quirino, and the Department of Agriculture–Cagayan Valley Integrated Agricultural Laboratory.

“The Jabes ube powder underwent a year-long product development process with support from experts in design and food technology. Enhancements included improved branding, packaging, and labeling, as well as compliance with international quality standards through rigorous product testing and sensory evaluation,” Mayangat said.

She said these efforts ensured that Quirino’s ube powder meets global export requirements and remains competitive in the international market.

Mayangat emphasized that the milestone demonstrates the potential of Quirino’s local industries to compete globally while providing sustainable livelihood opportunities for farmers.

“As global demand for ube continues to rise, the province remains committed to scaling up production, maintaining high product standards, and strengthening partnerships to sustain inclusive economic growth,” she added. (OTB/TCB/PIA-2, Quirino/Photos courtesy of DTI Quirino)

Link: https://pia.gov.ph/news/dti-quirinos-latest-ube-powder-exports-to-japan-hit-1-2-tons/

05/04/2026

Ube kalamay. No added color. Just added ube powder.

26/03/2026

Another country has opened its doors to Jabes ube powder, marking a significant milestone in Quirino ube powder's expansion. Truly, the prayer of Jabes has been answered, paving the way for the growth and expansion of Jabes' territory 🌎.

20/02/2026

UBE WORLD DOMINATION 💜

Rising global demand for authentic Asian flavors and natural food colorants drove Philippine ube and ube-based product exports to $3.06 million in 2025, according to the Department of Trade and Industry.

The DTI said processed products such as ube powder, puree, halaya, and flavor extracts are gaining wider use in ice cream, baked goods, confectionery, specialty beverages, and ready-to-eat desserts.

Data from the Mintel Global New Products Database showed 359 ube-related product launches worldwide, with Japan, China, and the United States identified as key innovation markets.

Through its Export Marketing Bureau, the DTI said it continues to provide trade promotion, market intelligence, and capacity-building support to strengthen the global competitiveness of Philippine ube.

20/02/2026

The potential of ube products.

Global demand drives PH ube products in high-value market as exports reach $3.06M in 2025 – DTI

Rising international demand for authentic Asian flavors, natural food colorants, and diverse food applications drove the Philippines to generate $3.06 million in ube and ube-based product exports in 2025. This growth highlights the crop’s transition from a local staple to a premium export ingredient in key markets, including the Middle East, the United States, the United Kingdom, and Italy.

Preliminary data indicate steady growth in processed forms, including ube powder, puree, halaya, and flavor extracts. Industry monitoring also indicates strong interest from foreign manufacturers in incorporating ube into ice cream, baked goods, confectionery, specialty beverages, and ready-to-eat desserts.

Further, a report from Mintel’s Global New Products Database (GNPD) recorded 359 product launches worldwide featuring ube across various markets. While the country accounts for the largest share—primarily in cakes, pastries, sweet goods, and dairy-based products such as ice cream and frozen yogurt—new product development continues to gain ground overseas.

Read more: https://bit.ly/46CtJaD

17/01/2026

Jabes ube powder is now Halal Certified

28/08/2025

Sharing the blessings! "One ube nutribun para sa kalusugan"

22/08/2025

𝐐𝐮𝐢𝐫𝐢𝐧𝐨 𝐩𝐫𝐨𝐯𝐢𝐧𝐜𝐞’𝐬 𝐮𝐛𝐞 𝐩𝐨𝐰𝐝𝐞𝐫 𝐡𝐢𝐭𝐬 𝐔.𝐒. 𝐦𝐚𝐫𝐤𝐞𝐭

CABARROGUIS, Quirino (PIA) — Marking a major milestone in the province’s expanding purple yam industry, the Quirino Young Entrepreneurs Association (QYEA) has successfully exported its first batch of ube powder to the United States, building on earlier breakthroughs in the Japanese and French markets.

To date, QYEA has completed seven shipments to Japan, including a recent 500-kilogram delivery, and two to France.

READ THE FULL STORY HERE: https://pia.gov.ph/quirino-provinces-ube-powder-hits-u-s-market/

13/08/2025

06/03/2025

"This summer, ube is a must-have topping for halo-halo!"