01/03/2017
“We had to give them clear design interventions that could correlate to improve the outcomes that they were concerned about, and at the same time that we could design a project that could be built affordably, and that could have greater impact within that community by investing in more equitable building processes. That’s the kind of triple-bottom-line scenario that is compelling.”
“We think that this is not altruism, this is not philanthropy. This is about fundamentally creating value,” he says. “The market for architecture is tiny; it’s like, ‘who can afford it? Who wants icing on the cake? Then maybe we’ll have architects.’ If we think about it differently, if we think about design as fundamental to achieving the end goals of the service providers, the end goals of society, we create a lot more opportunity for architects.”
On Thursday, December 22nd, an email arrived in the inboxes of ArchDaily’s editors that made us sit up, shake off our holiday-induced lethargy, and...