21/08/2026
“How do you make Bangkok feel Thai… without using anything Thai?”
No elephants.
No temples.
No Tom Yum.
No Pad Thai.
Sounds impossible?
That was exactly the challenge we got for Wingstop Mitrtown — the first Wingstop flagship store in .
So instead of looking at Thailand through its landmarks, we looked at what actually makes Bangkok move.
Electricity poles.
Cables.
Transformers.
Traffic mirrors.
Graffiti.
Stickers.
And all the raw, messy energy of the street.
We turned these everyday elements into a new design language for Wingstop.
At the heart of the space, the DJ booth takes inspiration from an electrical transformer — where energy is received, transformed, and distributed.
But it wasn’t just about looking cool.
It had to be easy to clean, easy to operate, tough enough for everyday QSR life, cost-conscious, and flexible enough for events and social content.
So everything came together in one space — raw, playful, a little messy, and full of energy.
Targeted at Gen Z.
Designed by Gen X.
This is .
In the way.